Strategic Targeting & Segmentation Leader

Vodafone Group Plc; Johannesburg; On-site; ZAR 1,200,000 - 1,900,000; Full time

Job summary

Vodacom is seeking a Target Setting and Segmentation Manager: Business Performance to lead design, governance and operationalisation of enterprise customer, market, portfolio, product and channel segmentation frameworks. You will translate business objectives into measurable targets and enable data-driven decisions across strategy, analytics and commercial execution.

The role requires strong governance, cross-functional collaboration and experience with large datasets, CRM systems and BI tools.

Qualifications

• Bachelor’s degree in a quantitative field and 7–10 years in analytics/segmentation.
• Proven ownership of target-setting and segmentation processes.
• Experience in telecommunications or enterprise B2B is preferred.

Responsibilities

• Design and manage the annual and in-year target-setting process, translating ambitions into targets across segments, channels, regions and teams.
• Design, develop and maintain segmentation frameworks using behavioural, value, need-state, demographic and propensity data.
• Develop analytical allocation models and cascade targets to commercial levels with governance and traceability.
• Identify white-space opportunities and recommend evidence-based changes to target allocations and coverage.
• Own governance for methodologies, definitions, rules and approvals with auditable documentation.
• Ensure segmentation logic is reflected across CRM, sales, pricing and reporting tools; partner with data/tech teams to resolve misalignment.
• Track performance against targets and lead in-year reviews to test assumptions and adjust as needed.
• Build models, dashboards and insights to explain target construction and implications for governance forums.
• Advantageous: postgraduate qualifications or certification in analytics or related fields.

Skills

Target setting

Segmentation

Analytics

Governance

Dashboards

SQL

Power BI

Python/R

Education

Bachelor’s degree in Statistics, Economics, Mathematics, Data Science, Finance, Commerce or related

Tools

SQL

Python

R

Power BI

Qlik

Job description

Vodacom is seeking a Target Setting and Segmentation Manager: Business Performance to lead design, governance and operationalisation of enterprise customer, market, portfolio, product and channel segmentation frameworks. You will translate business objectives into measurable targets and enable data-driven decisions across strategy, analytics and commercial execution.

The role requires strong governance, cross-functional collaboration and experience with large datasets, CRM systems and BI tools.