Strategic Social Media Manager for E-commerce Growth

Placements24; Stellenbosch; On-site; ZAR 350,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a strategic Social Media Manager to lead social media initiatives for their e-commerce platforms. Located in Paarl, you will shape the brand voice across networks and collaborate with marketing, sales, and customer service to ensure a unified brand experience.

You will develop campaigns, create compelling content, monitor trends, and optimize ROI while driving engagement and sales. A strong background in social media management for e-commerce is required.

Qualifications

• Proven experience as a Social Media Manager, preferably in e-commerce/retail.
• Deep understanding of major social platforms and growth best practices.
• Excellent copywriting, content creation, and visual storytelling skills.
• Experience managing paid social campaigns and optimizing ROI.
• Proficiency with social media management and analytics tools (Sprout Social, Hootsuite, GA).
• Strong communication, organizational, and project management skills.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business objectives and e-commerce goals.
• Create, curate, and manage engaging content across platforms (Instagram, Facebook, Pinterest, TikTok).
• Monitor trends and competitor activity to identify engagement opportunities.
• Manage paid social campaigns including budget allocation, targeting, and performance analysis.
• Build and foster an active online community; respond to comments, messages, and reviews promptly.
• Analyze performance metrics and provide reports with insights and recommendations for improvement.

Skills

Social media management

Content creation

Paid campaigns

ROI optimization

Analytics tools

Copywriting

Communication

Project management

Tools

Sprout Social

Hootsuite

Google Analytics

Job description

Placements24 is seeking a strategic Social Media Manager to lead social media initiatives for their e-commerce platforms. Located in Paarl, you will shape the brand voice across networks and collaborate with marketing, sales, and customer service to ensure a unified brand experience.

You will develop campaigns, create compelling content, monitor trends, and optimize ROI while driving engagement and sales. A strong background in social media management for e-commerce is required.