Strategic Marketing Manager — Veterinary Brands

Zoetis Inc; Sandton; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Zoetis Inc in Sandton, South Africa, seeks a Marketing Manager for the Act 101 Portfolio to define strategy, plan, forecast, and drive revenue growth and profitability across brands.

You will develop and implement marketing strategies aligned with corporate objectives, manage campaigns, budgets, and coordinate with sales and channel partners to deliver demand creation in the veterinary channel.

Qualifications

• Degree in Marketing or equivalent.
• 5+ years' experience in a marketing role.
• Knowledge of the veterinary or pharmaceutical industry is advantageous.

Responsibilities

• Portfolio management to maximize revenue and margin.
• Develop strategic marketing and business plans for the portfolio, including market and competitive analysis, brand positioning, pricing and a communications plan focused on veterinary customers and internal stakeholders.
• Planning and forecasting of brand within the portfolio.
• Identify and develop new business opportunities and product development.
• Participate in short-term and long-term financial planning, development of sales and operating budgets, and operate within approved financial parameters to enhance profitability.
• Operating plan preparation for assigned products.
• Responsible to manage the Advertising and Promotional budget for assigned products.
• Develop above and below the line marketing campaigns to drive revenue and provide timely marketing materials and programs to the sales force and all channel partners in support of demand creation efforts within the veterinary channel.
• Develop a strong knowledge of the competitive landscape and customer insights, including managing all competitive intelligence.
• Strong customer interaction skills, with the ability to turn customer insights into actionable marketing decisions.
• Own omnichannel campaign planning and execution across priority touchpoints (field force, digital, events and partner channels) to drive demand and brand growth.
• Track and optimise campaign performance using agreed KPIs (e.g., reach, engagement, lead/conversion proxies, ROI) and provide regular performance reporting and learnings.

Skills

Marketing strategy

Customer insights

Communication

Team collaboration

Strategic thinking

Education

Degree in Marketing or Animal Science

Job description

Zoetis Inc in Sandton, South Africa, seeks a Marketing Manager for the Act 101 Portfolio to define strategy, plan, forecast, and drive revenue growth and profitability across brands.

You will develop and implement marketing strategies aligned with corporate objectives, manage campaigns, budgets, and coordinate with sales and channel partners to deliver demand creation in the veterinary channel.