Strategic Marketing Lead — SME & Education

Core Group ZA; Gauteng; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Core Group ZA is seeking an experienced Marketing Manager: SME & Education to lead the integrated marketing strategy and execution for two key business channels within a leading technology and retail environment.

You will drive campaigns across digital and traditional channels, manage budgets, partnerships and events, and coach the marketing team to deliver measurable impact in the SME and Education markets.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 3-5 years' experience in marketing management or senior marketing coordination.
• Experience within retail, technology, FMCG or a similar fast-paced consumer environment.
• Proven experience managing integrated marketing campaigns across multiple channels.
• Strong experience managing paid and organic digital campaigns through agencies.
• Working knowledge of GA4, UTM tracking, campaign analytics and performance reporting.
• Experience managing marketing budgets and measuring campaign ROI.
• Experience within the SME, B2B or Education sectors would be advantageous.
• Experience with vendor-funded or co-funded marketing programmes would be beneficial.
• Previous experience managing, mentoring or developing team members is advantageous.

Responsibilities

• Develop and execute integrated marketing plans for the SME and Education channels.
• Plan and manage end-to-end campaigns across digital, traditional, retail and experiential channels.
• Develop clear creative briefs and manage the creative development, review and approval process.
• Collaborate with internal marketing teams to coordinate media campaigns and ensure activity launches on time.
• Ensure campaign landing pages, content and supporting assets are ready and accurately implemented ahead of launch.
• Brief and manage digital marketing agencies across paid search, social media, display, video and retail media.
• Develop media schedules covering target audiences, regions, budgets, flighting and required assets.
• Monitor campaign performance and optimise campaigns throughout their lifecycle.
• Work with internal content teams and partners to develop marketing assets.
• Lead, coach and develop the Events & Marketing Administrator and manage budget tracking.

Skills

Marketing strategy

Campaign management

Stakeholder management

Agency management

Budget management

Analytics & reporting

People leadership

Education

Bachelor's degree in Marketing, Business, Communications or a related field

Tools

GA4

UTM tracking

CRM software

Job description

Core Group ZA is seeking an experienced Marketing Manager: SME & Education to lead the integrated marketing strategy and execution for two key business channels within a leading technology and retail environment.

You will drive campaigns across digital and traditional channels, manage budgets, partnerships and events, and coach the marketing team to deliver measurable impact in the SME and Education markets.