Senior Copywriter: Campaign Concepts Across Channels

Capitec; Stellenbosch; On-site; ZAR 420,000 - 640,000; Full time

Job summary

Capitec Bank in Stellenbosch is seeking a highly strategic Specialist: Copywriter to join our creative team. You will translate briefs into compelling campaigns across TV, radio and digital, while maintaining brand voice and governance.

With 5+ years of copywriting experience, you will contribute to multichannel campaigns, collaborate with designers and product teams, and craft narratives that drive engagement and business objectives across all touchpoints.

Qualifications

• 5+ years' professional copywriting experience.
• Proven experience in an advertising agency, creative agency, or brand marketing environment.
• Portfolio showing work across traditional and digital channels.
• Strong conceptual and campaign development experience.
• Exposure to financial services, retail, or consumer brands.

Responsibilities

• Develop compelling copy for integrated marketing campaigns across TV, radio, digital, social and print.
• Write for multiple channels including Television, Radio, Digital advertising, Social media, Brand collateral.
• Produce copy that aligns with brand tone and communication principles.
• Craft campaign concepts, headlines, taglines, scripts, and long-form content as needed.
• Translate strategic marketing objectives into creative communication solutions.
• Participate in campaign ideation and creative concept development.
• Interpret and respond to complex marketing briefs.
• Collaborate with designers, marketers, product teams, agencies, and stakeholders to deliver integrated solutions.
• Ensure all copy meets brand, legal, compliance, and quality standards.
• Maintain consistency of voice across channels.

Skills

Campaign conceptualisation

Brand storytelling

Advertising copywriting

Script writing

Digital content creation

Social media copywriting

Marketing communications

Content strategy

Editorial review and quality assurance

Education

Advertising/marketing/creative writing qualification

AAA School of Advertising / Vega / Red & Yellow alumni advantageous

Job description

Capitec Bank in Stellenbosch is seeking a highly strategic Specialist: Copywriter to join our creative team. You will translate briefs into compelling campaigns across TV, radio and digital, while maintaining brand voice and governance.

With 5+ years of copywriting experience, you will contribute to multichannel campaigns, collaborate with designers and product teams, and craft narratives that drive engagement and business objectives across all touchpoints.