Sports Marketing Specialist - Youth Development

Placements24; Polokwane; Hybrid; ZAR 300,000 - 450,000; Full time

Benefits offered by this job

Health benefits

Professional development

Remote work flexibility

Job summary

Placements24 in Polokwane, Limpopo, ZA, seeks a Sports Marketing Specialist to drive marketing for youth sports programs, boost registrations, engage schools and communities, and assist in securing funding for nonprofit initiatives.

The role requires a bachelor's in marketing/communications, at least 3 years in event promotion or community outreach, strong social media skills, and proficiency with Canva/Adobe Creative Suite. Remote work flexibility is available.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 3 years in marketing, communications, or a related role with focus on event promotion or community engagement.
• Proven experience in social media management and content creation.
• Strong understanding of digital marketing principles and tools.
• Excellent written and verbal communication with storytelling ability.
• Experience in nonprofit sector or youth programs is an advantage.
• Proficiency in graphic design software (Canva, Adobe Creative Suite) is a plus.

Responsibilities

• Develop and execute marketing plans to promote youth sports programs, including registration drives and awareness campaigns.
• Manage and create engaging content for social media platforms to build community and increase engagement.
• Design and produce marketing collateral (flyers, brochures, posters, digital ads).
• Organize and promote community sporting events, workshops, and fundraising activities.
• Build and maintain relationships with schools, community groups, and media outlets to promote programs.
• Assist in developing sponsorship proposals and manage relationships with corporate partners.
• Monitor campaign performance and provide regular reports on key metrics.
• Manage the organization’s website content and keep it up-to-date and engaging.
• Support fundraising efforts through effective marketing strategies.
• Gather testimonials and success stories to highlight impact.

Skills

Social media management

Content creation

Digital marketing

Storytelling

Event promotion

Education

Bachelor's degree in Marketing, Communications, PR, or related field

Tools

Canva

Adobe Creative Suite

Job description

About the Role

Our client, a non-profit organization dedicated to fostering youth development through sports, is seeking a creative and enthusiastic Sports Marketing Specialist for their programs in Polokwane, Limpopo, ZA . This role is responsible for developing and implementing marketing strategies to promote youth sports initiatives, attract participants, engage community stakeholders, and secure funding within the Leisure & Sports sector. The ideal candidate will have a passion for sports, strong marketing and communication skills, and experience in social media management, event promotion, and community outreach. You will play a key role in increasing awareness and participation in our client's impactful programs, making a tangible difference in the lives of young people.

Key Responsibilities

• Develop and execute marketing plans to promote youth sports programs, including registration drives, special events, and awareness campaigns.
• Manage and create engaging content for social media platforms (e.g., Facebook, Instagram, Twitter) to build community and increase engagement.
• Design and produce marketing collateral, including flyers, brochures, posters, and digital advertisements.
• Organize and promote community sporting events, workshops, and fundraising activities.
• Build and maintain relationships with local schools, community groups, and media outlets to promote programs.
• Assist in developing sponsorship proposals and managing relationships with corporate partners.
• Monitor marketing campaign performance and provide regular reports on key metrics and outcomes.
• Manage the organization's website content and ensure it is up-to-date and engaging.
• Support the fundraising efforts through effective communication and marketing strategies.
• Gather testimonials and success stories to highlight the impact of the programs.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 3 years of experience in marketing, communications, or a related role, with a focus on event promotion or community engagement.
• Proven experience in social media management and content creation.
• Strong understanding of digital marketing principles and tools.
• Excellent written and verbal communication skills, with a knack for storytelling.
• Creative thinking and problem-solving abilities.
• Experience in the non-profit sector or working with youth programs is a significant advantage.
• Proficiency in graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.
• Ability to work independently and as part of a small, dedicated team.
• Must be based in or willing to relocate to Polokwane, Limpopo, ZA .

Benefits

Our client offers a competitive salary, commensurate with experience and qualifications. The role includes health benefits and opportunities for professional development relevant to non-profit marketing and youth development. Employees enjoy a supportive and mission-driven work environment. This position offers the flexibility of remote work, allowing for a better work-life balance while making a significant impact in Polokwane through sports.