Specifications & Marketing Specialist

Akzonobel; Alberton; On-site; ZAR 420,000 - 540,000; Full time

Job summary

AkzoNobel in Alberton is seeking a Vacancies Specifications & Marketing Specialist to grow market share through strategic marketing campaigns and securing product specifications with key stakeholders. You will work across departments to implement the specifications and marketing plan, acting as Brand Specialist for Interpon powder coatings.

Responsibilities include developing national specification support, CPD delivery to professionals, managing CRM records, and supporting product launches and

Qualifications

• National Diploma in Sales and Marketing or equivalent.
• 3–5 years’ experience in a powder coatings trade sales role.
• Translate customers’ product needs into technical specifications.
• Strong interpersonal and strategic thinking skills.
• Working knowledge of MS Office and CRM systems.

Responsibilities

• Build and influence relationships at senior levels to gain commercial advantage and secure new opportunities.
• Create market awareness of Interpon products and services and track projects.
• Deliver CPD and training to customers and specifiers.
• Implement the annual specifications and marketing plan and act as Brand Specialist.
• Maintain CRM and project data, track conversions and follow up leads.

Skills

Powder coatings knowledge

Sales & marketing experience

CRM systems

MS Office

Public speaking

Education

National Diploma in Sales and Marketing

Tools

MS Office Suite

CRM

Job description

Vacancies Specifications & Marketing Specialist (56189)

Requisition ID56189-Posted10/19/2026-Alberton, 14 Union Street- Posting Country:State (1) -MM1

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

Develop and implement strategies that grow market share through effective marketing campaigns and by securing product specifications with key stakeholders. The role requires deep knowledge of the powder coatings industry, excellent communication skills and the ability to collaborate across departments.

• Business Development (20%): Build and influence relationships at senior levels to gain commercial advantage over competitors and secure new business opportunities
• Value Share Growth (20%): Create market awareness of Interpon products and services, increase the number of technical specifications written, track projects continuously, follow up leads and maintain the project conversion rate
• CPD and Training (20%): Deliver regular CPD support and training to customers, architects, engineers, quantity surveyors, property developers, fabricators, OEMs and specifiers
• Specifications and Marketing Plan (20%): Implement the agreed annual specifications and marketing plan, and act as Brand Specialist on all marketing and CI matters across market sectors, including product launches, media and creative campaigns, and literature development
• Operational Efficiency (15%): Maintain customer records, qualify and coordinate lead management, report monthly against agreed standards, and support the sales team and other departments
• Specification Agency Management (5%): Support the CSM in managing and measuring the efficiency of outsourced specification agencies

Key Accountabilities

Specification Support

• Provide national specification support to the Sales Team
• Distribute specification templates to ensure a standardised, coordinated approach to customers and the market
• Manage and measure the efficiency of outsourced specification agencies
• Focus on projects that meet defined criteria (CTC, specifying techniques, etc.)
• Increase visibility and sales of Interpon Premium Products (including D2525) by 20% over the previous year
• Deliver a minimum of 4 CPD presentations per quarter
  

Relationship Management

• Develop and maintain a relationship matrix with the top 30 specifying professionals, including architects, quantity surveyors, contractors, engineers, interior designers, property developers, OEMs and decision‑making managers
• Build long‑term strategic partnerships with key stakeholders, including industry bodies, government departments and key contractors
• Maintain relationships with and train Interpon Key Customers and Approved Applicators
• Drive the Interpon brand and sustainability agendas with key partners, leveraging campaigns, colour, tools and warranties
  

Quality and Warranty

• Monitor Qualicoat approvals and laboratory test results for Interpon accreditation
• Manage the Interpon warranty process, including document and sample archiving and resolution of complaints and claims
  

CRM, Project Tracking and Leads

• Keep call reports, customer and specifier records up to date in CRM
• Maintain and cleanse project data (CTC) and non‑buying accounts in CRM
• Track projects and establish a consistent method to calculate and drive Project Conversion Rates
• Make optimal use of lead providers (Dealfront, Leadfeeder, BIM, CRM), inputting and monitoring leads regularly
• Validate and follow up secondary leads and queries before passing them to the sales team
• Provide leads to contractors and assist promptly with specifications
  

Marketing Support

• Support marketing initiatives and new product launches in line with the global roll‑out
• Distribute trade collateral and manage availability of marketing material for Powder Coatings SSA
• Proactively grow the social media presence
• Take a lead role in marketing the company’s industry knowledge
  

Market Insight

• Be recognised as an industry expert with a thorough understanding of specification and sector processes, site practices and legislation
• Stay at the forefront of industry trends and share market intelligence, competitor activity and client needs with marketing and the wider business
  

Planning, Implementation and Review

• Assist in developing the national specifications strategy, objectives and plans
• Plan targeted business development activities and execute specifier sales strategies
• Review specifier plans and advise senior management on trends and issues
• Report monthly on project activity and achievements against agreed standards
• Exercise responsible cost management at all times

Experience

• National Diploma, ideally in Sales and Marketing
• 3–5 years’ experience in a powder coatings trade sales role
• Excellent knowledge of powder coatings products and the wider industry
• Insightful understanding of the specification market
• Ability to translate customers’ product performance requirements into technical specifications that suit their production needs
• Proven ability to develop new business
• Strong interpersonal skills, with the ability to build and maintain positive client relationships
• Proven ability to think strategically and communicate a compelling vision
• Working knowledge of MS Office packages and CRM systems
• Public speaking experience (advantageous)
• Positive, independent thinker who works well under pressure
• Team player with a mature personality and leadership qualities

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.