Specialist, Social Media

Standard Bank Group; Johannesburg; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Standard Bank Group in Johannesburg seeks a Specialist to shape and drive the Group’s integrated social media and web presence content strategies, enhancing brand awareness and engagement.

You will lead content strategy development across data-driven insights, AI-enabled capabilities, personalization, and search optimisation to support BU marketing and Group goals.

Qualifications

• 5-7 years of creating high-quality content (graphics, videos, copy, interactive media).
• 5-7 years extensive social media management including platform expertise and community management.
• 5-7 years proven experience developing comprehensive social media strategies aligned to business goals.

Responsibilities

• Shape and drive the Group’s integrated social media and web presence content strategies.
• Develop and oversee content strategies through data, AI-enabled capabilities, personalisation, search optimisation and digital experience excellence.

Skills

Content Strategy Development

Social Media Management

Data-Driven Marketing

Education

First Degree in Communication, Marketing

Job description

Specialist, Social Media, Content and SEO

Job Overview

Company: Standard Bank of South Africa

Location: ZA, GP, Johannesburg, 30 Baker Street

Accountabletoshape,leadanddrivetheGroup’sintegratedsocialmedia and web presence content strategies to enhance brand awareness and reputation, improve discoverability, drive user engagement, and support BU marketing and Group goals. Develops and oversees the implementation of content strategies through the use of data, audience intelligence, AI-enabled capabilities, personalisation, search optimisation and digital experience excellence across the Group’s digital ecosystem.

Qualifications

• First Degree in Communication, Marketing
• 5-7 Years' experience in creating or overseeing the creation of high-quality, engaging content, including graphics, videos, copy, and interactive media
• 5-7 Years' extensive social media management experience, including platform expertise, campaign development and community management
• 5-7 Years' proven experience in developing comprehensive social media strategies that support overall business objectives

Additional Information

• Adopting Practical Approaches
• Articulating Information
• Developing Expertise
• Developing Strategies
• Generating Ideas
• Brand Management
• Data Driven Digital Marketing
• Digital Analytics and Reporting
• Digital Content
• Effective Design
• Effective Visual Marketing
• Leadership to Stakeholder Engagement
• Managing Corporate Identity
• Measuring Marketing and Communication

Our Commitment to Diversity, Equity and Inclusion

Standard Bank Group is committed to fair and inclusive employment practices. We aim to build a workforce that reflects the diversity of the communities we serve and welcome applications from candidates of all backgrounds, including people with disabilities. We strive to create an environment where everyone has an equal opportunity to contribute and grow.