Social Media Marketing Specialist: Growth, Engagement & Analytics

Placements24; Gauteng; On-site; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Medical aid

Annual leave

Professional development

Modern office in Tembisa

Job summary

Placements24 in Gauteng seeks a talented Social Media Marketing Specialist to lead digital engagement for our client in Tembisa. You will craft content, manage multi-platform campaigns, and leverage analytics to optimize reach and conversion.

The role demands a creative thinker with hands-on execution and strong collaboration with marketing teammates. Responsibilities include developing strategies, creating content, monitoring trends, and reporting performance.

Qualifications

• Proven work experience as a Social Media Specialist or similar role.
• Excellent knowledge of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Hands-on content creation, copywriting and visual storytelling.
• Familiarity with scheduling and analytics tools (Hootsuite, Buffer, Sprout Social, GA).
• Strong understanding of social media KPIs and campaign success metrics.
• Excellent communication and community management skills.
• Ability to translate data into actionable strategies.
• Creative with a strong visual aesthetic.

Responsibilities

• Develop, implement, and manage social media strategies across platforms.
• Create, curate, and schedule engaging content tailored to target audiences.
• Monitor channels for trends and engagement opportunities.
• Respond to comments and queries to foster a positive community.
• Analyze data using Google Analytics and platform insights.
• Generate monthly performance reports with insights and recommendations.
• Plan and execute paid social campaigns, manage budgets.
• Collaborate with design and content teams for brand consistency.
• Stay updated on trends and best practices.

Skills

Social media strategy

Content creation

Analytics

Paid media

Community management

Copywriting

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

Placements24 in Gauteng seeks a talented Social Media Marketing Specialist to lead digital engagement for our client in Tembisa. You will craft content, manage multi-platform campaigns, and leverage analytics to optimize reach and conversion.

The role demands a creative thinker with hands-on execution and strong collaboration with marketing teammates. Responsibilities include developing strategies, creating content, monitoring trends, and reporting performance.