Social Media Manager

Jobtailor; Johannesburg; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Old Mutual seeks a strategic Social Media Lead to shape and own the Group-wide social media framework, aligning with brand, marketing, and business goals across multiple platforms. You will coordinate cross-functional inputs and manage governance, risk, and content amplification efforts to elevate corporate reputation.

Responsibilities include influencer partnerships, employee advocacy, and measurement frameworks, with senior stakeholder collaboration and a strong focus on governance and

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, Journalism or related discipline.
• 3-6+ years' experience in social media, digital marketing, content strategy or related disciplines.
• Demonstrated experience managing social media for a large corporate or complex organisation.
• Experience developing and implementing enterprise social media strategies.
• Experience managing multiple social platforms and audiences.
• Experience working with creative, media and social agencies.
• Experience developing social media governance frameworks and policies.
• Experience managing senior stakeholders.

Responsibilities

• Develop and maintain Old Mutual's Group-wide social media strategy aligned with brand, marketing and business strategy.
• Define platform roles, audience strategies, content formats, publishing approaches, and channel-specific principles across Facebook, Instagram, LinkedIn, TikTok, YouTube, X, and emerging platforms.
• Own the enterprise social media editorial calendar and coordinate content requirements across Business Units and Group Functions.
• Develop social content strategy, content pillars, thematic territories, and platform-native content with Brand, Communications, Creative, and business stakeholders.
• Develop net sentiment measurement and use social listening, audience insights, content performance, and sentiment data to improve social presence and trust.
• Own social media governance, account security, access management, policies, approval processes, risk escalation, and crisis scenarios.
• Develop social media, influencer/creator marketing, and financial adviser social media policies and guidelines.
• Develop employee advocacy, executive social enablement, leadership content, training, and campaign amplification programmes.
• Develop and manage influencer and creator partnership strategy and measurement.
• Develop social-first strategies for major Group campaigns and coordinate paid, owned, and earned activity.
• Build social measurement frameworks covering audience, content, brand, reputation, and business contribution.
• Manage social media agency partners, scopes of work, KPIs, deliverables, quality, and performance reviews.
• Build relationships with Group Marketing, Business Unit Marketing, Brand, Communications, Human Capital, Product, Corporate Affairs, Customer Experience, Legal, Compliance, Risk, Digital Marketing, Performance Marketing, and Insights teams.
• Manage Group-owned social accounts, pages, platform security, verification, branding, administrator onboarding/offboarding, and asset inventory.
• Establish governance standards and guardrails for Business Unit social media.
• Identify and test emerging opportunities including short-form video, creator economy, social commerce, employee advocacy, social search, automated workflows, personalisation, social intelligence, and AI-enabled content production.

Skills

Social Media Strategy

Content Strategy

Social Analytics

Stakeholder Management

Social Media Governance

Education

Bachelor's degree in Marketing, Communications, Digital Marketing, Journalism or related discipline

Tools

Social Platforms

Analytics Tools

Content Management Systems

Social Listening Tools

Job description

• Develop and maintain Old Mutual's Group-wide social media strategy aligned with brand, marketing and business strategy
• Define platform roles, audience strategies, content formats, publishing approaches, and channel-specific principles across Facebook, Instagram, LinkedIn, TikTok, YouTube, X, and emerging platforms
• Own the enterprise social media editorial calendar and coordinate content requirements across Business Units and Group Functions
• Develop social content strategy, content pillars, thematic territories, and platform-native content with Brand, Communications, Creative, and business stakeholders
• Develop net sentiment measurement and use social listening, audience insights, content performance, and sentiment data to improve social presence and trust
• Own social media governance, account security, access management, policies, approval processes, risk escalation, and crisis scenarios
• Develop social media, influencer/creator marketing, and financial adviser social media policies and guidelines
• Develop employee advocacy, executive social enablement, leadership content, training, and campaign amplification programmes
• Develop and manage influencer and creator partnership strategy and measurement
• Develop social-first strategies for major Group campaigns and coordinate paid, owned, and earned activity
• Build social measurement frameworks covering audience, content, brand, reputation, and business contribution
• Manage social media agency partners, scopes of work, KPIs, deliverables, quality, and performance reviews
• Build relationships with Group Marketing, Business Unit Marketing, Brand, Communications, Human Capital, Product, Corporate Affairs, Customer Experience, Legal, Compliance, Risk, Digital Marketing, Performance Marketing, and Insights teams
• Manage Group-owned social accounts, pages, platform security, verification, branding, administrator onboarding/offboarding, and asset inventory
• Establish governance standards and guardrails for Business Unit social media
• Identify and test emerging opportunities including short-form video, creator economy, social commerce, employee advocacy, social search, automated workflows, personalisation, social intelligence, and AI-enabled content production

Requirements

• Bachelor's degree in Marketing, Communications, Digital Marketing, Journalism or related discipline
• 3-6+ years' experience in social media, digital marketing, content strategy or related disciplines
• Demonstrated experience managing social media for a large corporate or complex organisation
• Experience developing and implementing enterprise social media strategies
• Experience managing multiple social platforms and audiences
• Experience working with creative, media and social agencies
• Experience developing social media governance frameworks and policies
• Experience managing senior stakeholders
• Strong capability across social media strategy, social content strategy, social analytics, social listening, sentiment analysis, paid and organic social, platform management, influencer/creator marketing, social governance, content planning, campaign management, agency management, digital marketing measurement, audience insights, reputation management, and social media risk and compliance
• Relevant social media or digital marketing certifications advantageous
• Experience working in a regulated environment highly advantageous
• Financial services experience, influencer/creator programmes, corporate reputation and social listening, and employee advocacy/executive social programmes advantageous

Core Competencies

Demonstrates expertise in developing and implementing comprehensive social media strategies, managing multiple platforms, and leveraging audience insights to enhance brand presence. Proficient in social media governance, content strategy, and stakeholder management within a corporate environment.

Highest-signal resume keywords

• Social Media Strategy
• Content Strategy
• Social Analytics
• Stakeholder Management
• Social Media Governance

Hard Skills

• Social Media Management
• Content Planning
• Sentiment Analysis
• Digital Marketing Measurement
• Influencer Marketing
• Campaign Management
• Audience Insights
• Platform Management
• Social Listening
• Reputation Management

Soft Skills

• Collaboration
• Communication
• Relationship Building
• Leadership

Certifications & Qualifications

• Social Media Certification
• Digital Marketing Certification

Industry Keywords

• Financial Services
• Corporate Reputation
• Employee Advocacy
• Regulated Environment
• Influencer Programs

Tools & Technologies

• Social Media Platforms
• Social Media Analytics Tools
• Content Management Systems
• Social Listening Tools