Social Media & Campaigns Marketer

Mia Healthcare; Wes-Kaap; On-site; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Professional production resources

Training in paid ads, SEO, AEO and AI‑

AI-enabled growth

Job summary

Mia Healthcare is expanding its marketing team in South Africa. We seek a social media professional who can own campaigns from brief to results, create compelling 30-second videos, and work with our AI tools to drive growth for a fast-growing healthtech company.

You’ll collaborate with an in-house team, learn paid ads, SEO and AEO, and contribute to a single cohesive marketing plan across channels and clinics.

Qualifications

• 2–4 years in social media or digital marketing, with campaigns you've owned end to end.
• A portfolio that shows your content and results.
• Confident video skills: you can shoot, edit and tell a story in 30 seconds.
• Proficiency in Claude (Anthropic's AI assistant) is essential: you should already use it confidently day to day, and be comfortable with other AI tools too
• Sharp, warm writing in English (another South African language is a plus)
• Curiosity and a learning mindset: you want to understand the whole customer journey, not just the post
• Healthcare, wellness or consumer brand experience is a bonus

Responsibilities

• Run Mia's social channels (Instagram, TikTok, Facebook, LinkedIn): content calendar, posting, community management and DMs
• Plan and deliver social campaigns, such as clinic launches, aligner promotions and mobile-unit visits, from brief to results report
• Shoot, edit and write short-form video, photos and copy with our visual impact team, dentists and clinic teams
• Track how your content performs and share what's working with the wider team
• Have a real say in paid ads, SEO, our website and our tech stack, so we run one cohesive marketing plan instead of working in silos
• Keep our brand voice consistent and our content within healthcare advertising guidelines

Skills

Social media management

Campaigns management

Video editing

Content creation

AI tools (Claude)

Tools

Claude

Job description

Mia Healthcare is making good dental and orthodontic care affordable and within reach for more South Africans. Since 2021 we've built a network of mobile and fixed dental practices and make our own clear aligners right here in South Africa. We've just closed a R15m raise and are growing fast, so we need someone to tell our story and bring patients through the door.

The team you'll join

You're join an established marketing team and report to our CMO. We're dynamic, fast-moving and AI-first: we use the latest tools to work smarter and ship faster. You'll work closely with our in-house visual impact team, with professional broadcast equipment and direct exposure to directors and production pros. It's a rare chance to make content at a level most marketing roles never touch.

What you'll do

• Run Mia's social channels (Instagram, TikTok, Facebook, LinkedIn): content calendar, posting, community management and DMs
• Plan and deliver social campaigns, such as clinic launches, aligner promotions and mobile-unit visits, from brief to results report
• Shoot, edit and write short-form video, photos and copy with our visual impact team, dentists and clinic teams
• Track how your content performs and share what's working with the wider team
• Have a real say in paid ads, SEO, our website and our tech stack, so we run one cohesive marketing plan instead of working in silos
• Keep our brand voice consistent and our content within healthcare advertising guidelines

Grow with us

Everyone on Mia's marketing team learns paid ads, SEO and AEO (answer engine optimisation, so we show up in AI search), even when someone else owns that channel. You'll get hands-on exposure to AI-enabled growth: the tools, workflows and thinking that let a lean team punch well above its weight. We'll invest in you, and we expect you to bring a hunger to learn and the confidence to add your voice.

What you'll bring

• 2–4 years in social media or digital marketing, with campaigns you've owned end to end
• A portfolio that shows your content and results
• Confident video skills: you can shoot, edit and tell a story in 30 seconds
• Proficiency in Claude (Anthropic's AI assistant) is essential: you should already use it confidently day to day, and be comfortable with other AI tools too
• Sharp, warm writing in English (another South African language is a plus)
• Curiosity and a learning mindset: you want to understand the whole customer journey, not just the post
• Healthcare, wellness or consumer brand experience is a bonus

What we offer

• An established team, a CMO to learn from, and professional production resources
• Training in paid ads, SEO, AEO and AI-enabled growth
• Real influence at a funded, growing healthtech company