SEO Manager, Senior Living (Remote, Durban)

Blacksmith Agency; Durban; Remote; ZAR 1,150,000 - 1,807,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an SEO Manager, Senior Living who owns search for a portfolio of senior living operators and home care agencies with many communities. You will shape the technical roadmap, content priorities and the ranking story when clients ask what moved.

You will lead technical SEO, keyword strategy, on-page optimization with writers and AI, manage local and multi-location SEO, and deliver GA4 and Search Console reporting, coordinating with clients on

Qualifications

• 3+ years hands-on SEO experience with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or SEMrush.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• SEO for multi-location senior living businesses is a plus.

Responsibilities

• Lead technical SEO: crawl, indexation, site speed, schema, and architecture.
• Define keyword strategy and on-page optimization with writers and AI.
• Improve visibility in AI search and traditional organic results.
• Manage local search and multi-location SEO for client portfolios.
• Produce GA4 and Search Console reports and quarterly roadmaps.

Skills

SEO strategy

GA4

Screaming Frog

Ahrefs

SEMrush

Agency experience

English fluency

Tools

Search Console

GA4

Screaming Frog

Ahrefs

SEMrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Senior Living you own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi-location businesses is a strong plus.