SEO Manager, Senior Living (Remote, Ballito)

Blacksmith Agency; Ballito; Remote; ZAR 1,150,000 - 1,971,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an SEO Manager for Senior Living. You own search strategy, the technical roadmap and content priorities for a portfolio of senior living clients across multiple communities, guiding writers and AI while shaping the ranking story with clear decisions.

You will lead technical SEO, on-page optimization, local and multi-location SEO, and reporting in GA4 and Search Console, delivering quarterly roadmaps and client updates with measurable

Qualifications

• 3+ years hands-on SEO experience with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog, and Ahrefs or Semrush.
• Agency experience managing multiple clients concurrently.
• Clear spoken English with US clients on live calls.
• SEO for multi-location or senior living brands is a strong plus.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

Skills

SEO expertise

Search Console

GA4

Screaming Frog

Ahrefs or Semrush

Agency experience

English communication

Multi-location SEO

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Senior Living you own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi-location businesses is a strong plus.