SEO Copywriter

Tsogo Sun Digital.; Johannesburg; On-site; ZAR 240,000 - 360,000; Full time

Job summary

Tsogo Sun Digital seeks an SEO Copywriter to join our growing digital marketing team in Johannesburg. You will craft search-led content across blogs, guides, and casino-related content, writing for both search and user intent.

The role emphasizes clarity, accuracy and usefulness, avoiding filler while driving discoverability and conversion. You will collaborate with SEO, content, CRM, product, BI and creative teams to improve rankings, expectations and performance over time, in a fast-moving

Qualifications

• 1 to 5 years in SEO copywriting or digital content creation.
• Clear, accurate English writing with ability to write for web.
• Understanding of how content boosts search visibility and user intent.
• Basic on-page SEO skills: keyword placement, headings, internal linking.
• Experience with blogs, landing pages or category pages.
• Familiarity with Search Console and Analytics; willingness to learn Ahrefs/Semrush.
• Able to review content and improve based on data and guidance.
• Willingness to learn betting and casino terminology and responsible-gambling rules.

Responsibilities

• Write SEO-focused blogs, guides, game descriptions and category content.
• Create on-page copy and metadata to improve rankings and user experience.
• Refresh and rewrite content to improve quality, rankings or conversion.
• Support internal linking enhancements and content structure.
• Adapt content based on search data, performance feedback and guidance.
• Collaborate with SEO, content, CRM, product, BI and creative teams.

Skills

SEO copywriting

Strong written English

Understanding search intent

On-page SEO basics

Content writing for blogs

Google Analytics

Google Search Console

Ahrefs/SEMrush familiarity

Curiosity and learning mindset

Tools

Google Search Console

Google Analytics

Ahrefs

Semrush

Job description

Can you write the kind of headline that earns the click, the kind of guide that earns the trust, and the kind of page that makes Google, AI search and actual humans all feel like they’ve landed exactly where they need to be?

Do you know the difference between content that simply ranks and content that ranks, resonates and gets people to do something?

We’re looking for a Search Alchemist with the instincts of a Ranking Whisperer - someone who understands that modern SEO copywriting is no longer just about ranking on Google. It’s about showing up wherever discovery happens, staying ahead of AI and search trends, and creating content that wins attention, builds confidence and drives action.

Tsogo Sun Digital is looking for an SEO Copywriter to join our growing digital marketing team.

We are a digital business at our core, operating in a fast-moving online betting and gaming environment where content matters. Not filler. Not keyword stuffing. Not pages written for algorithms and endured by humans. We want useful, sharp, search-led content that answers real questions, supports discoverability, builds authority and helps drive meaningful human action.

This role is ideal for someone with 1 to 5 years’ experience who already has a solid grounding in writing for the web and wants to grow in a business where content plays a real role in acquisition, visibility, customer education and conversion.

You’ll work across a wide variety of content - from blogs, sports pieces and how-to guides to casino game descriptions, reviews, category copy, metadata and SEO landing pages. Some of the work will be sports-led, some casino-led, and all of it needs to be clear, accurate, useful and written with both search intent and user intent in mind.

At Tsogo Sun Digital, we want someone who understands that great SEO copy does more than rank. It helps the right customer find the right answer at the right time. It builds trust. It reduces friction. It sharpens relevance. It improves click-through. It supports conversion. And it gets better over time through iteration, insight and learning.

This is a hands-on role in a business where the core work is driven from within. You’ll work closely with SEO, content, CRM, product, BI and creative teams, while learning how strong search-led content supports a wider digital growth engine.

Examples of what you’ll work on

• SEO blogs, articles and evergreen guides
• Sports betting previews, explainers and educational content
• Casino game descriptions, game reviews and category content
• How-to-play guides and simple educational content around betting and casino products
• On-page copy for SEO landing pages and content hubs
• Meta titles, meta descriptions and supporting on-page SEO elements
• Content refreshes and rewrites to improve rankings, quality or conversion
• Internal linking improvements and structural optimisation of content
• Content updates based on search data, performance feedback and SEO guidance
• Writing that supports both organic visibility and a strong user experience
• Content that uses clarity, structure, tone and light behavioural cues to help move customers from interest to action

What we’re looking for

• 1 to 5 years’ experience in SEO copywriting, content writing or digital content creation
• Strong written English and the ability to write clearly, simply and accurately
• Good understanding of search intent and how content supports search visibility
• Basic understanding of on-page SEO, including keyword placement, headings and internal linking
• Exposure to content writing for blogs, landing pages, category pages or similar digital formats
• Familiarity with Google Search Console, Google Analytics, or willingness to learn tools such as Ahrefs or Semrush
• Ability to review existing content and make practical improvements based on guidance or data
• Willingness to learn betting and casino terminology such as odds, markets, RTP and game mechanics
• Awareness of responsible-gambling principles and regulated market requirements
• Curiosity, attention to detail and a genuine appetite to learn and improve
• An interest in writing that does more than inform - writing that helps encourage clicks, action, engagement and next-step behaviour
• A mindset that stays curious about SEO shifts, AI discovery, search behaviour and the next edge in digital content

Why this role is exciting

• You’ll join a fast-growing digital business in a high-interest category
• You’ll work on content that is live, visible and commercially meaningful
• You’ll build deep experience across sports, casino and broader digital content
• You’ll learn how strong SEO content supports both brand visibility and performance marketing
• You’ll be part of a team that values useful content, clear thinking and constant improvement
• You’ll grow your craft in a role where search, content, AI and customer understanding come together
• You’ll help create content that is not only found, but actually felt, understood and acted on

If you’re the kind of writer who enjoys turning search demand into useful, well-structured content that people actually want to read - and you want to build your career in a fast-moving digital business - we’d love to hear from you.