Senior Trade Marketing Lead – FMCG Growth

Placements24; Sandton; On-site; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Pension fund

Career advancement

Annual leave

Wellness programs

Job summary

Placements24 in Sandton, Gauteng seeks a Head of Trade Marketing to lead strategic initiatives, optimize distribution, and strengthen retail partnerships in the FMCG sector.

The role requires a vision-driven leader who can translate brand objectives into profitable trade promotions, manage a dedicated team, and drive measurable sales growth. Travel may be required as responsibilities span regional markets.

Qualifications

• Bachelor's degree in Marketing, Business, Commerce, or related discipline.
• MBA or relevant postgraduate qualification preferred.
• 8+ years in trade marketing, especially FMCG.
• Proven track record in driving sales growth and retail partnerships.
• Strong analytical, financial acumen, and strategic planning.
• Excellent leadership, communication, and negotiation skills.

Responsibilities

• Develop and execute trade marketing strategies aligned with brand objectives.
• Manage relationships with retail partners, distributors, and trade customers.
• Design in-store promotions, merchandising, and activation programs.
• Analyze trade data, market trends, and competitors to identify opportunities.
• Lead and mentor the trade marketing team for high performance.
• Collaborate with sales, marketing, and supply chain for seamless execution.
• Oversee the trade marketing budget and ROI.
• Stay abreast of industry best practices and trends.
• Negotiate favourable terms with retail partners.

Skills

Strategic trade marketing

Leadership

Negotiation

Analytics

Budget management

Retail partnerships

Education

Bachelor's degree in Marketing/Business/Commerce

MBA or related postgraduate qualification

Tools

Analytical tools

Job description

Placements24 in Sandton, Gauteng seeks a Head of Trade Marketing to lead strategic initiatives, optimize distribution, and strengthen retail partnerships in the FMCG sector.

The role requires a vision-driven leader who can translate brand objectives into profitable trade promotions, manage a dedicated team, and drive measurable sales growth. Travel may be required as responsibilities span regional markets.