Senior Sports Marketing Manager

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,600,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Generous leave

Job summary

Placements24 is recruiting a Senior Sports Marketing Manager to lead marketing strategy for our client in Sandton, Gauteng. The role blends strategic remote planning with on-site teamwork to drive fan engagement, brand visibility and revenue growth across sports properties.

The ideal candidate has 7+ years in sports marketing, proven multi-channel campaign success, and strong leadership capabilities. This hybrid role offers a competitive package and opportunities for career progression in a

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 7+ years of marketing experience with a focus on sports.
• Proven ability to develop and execute multi-channel campaigns.
• Strong digital marketing, social media, and content creation skills.
• Excellent analytical skills and experience with marketing analytics tools.
• Leadership, project management and communication skills.
• Thrives in a fast-paced, dynamic environment.
• Experience managing budgets and external agencies.
• Passion for sports and a strategic mindset.

Responsibilities

• Develop and implement innovative marketing strategies across digital, social media, traditional advertising, and experiential channels.
• Manage brand positioning and messaging for assigned sports properties.
• Oversee the creation of marketing collateral, content, and campaigns.
• Analyze market trends, competitor activities, and consumer insights to identify opportunities.
• Collaborate with internal teams and external agencies to ensure cohesive execution.
• Manage marketing budgets, track campaign performance, and provide regular reports on ROI.
• Develop and nurture relationships with media partners, influencers, and key stakeholders.
• Lead and mentor junior marketing staff.
• Plan and execute successful product launches and promotional activities.
• Ensure brand consistency across all marketing efforts.

Skills

Marketing experience

Sports industry

Digital marketing

Leadership

Budget management

Analytics

Communication

Project management

Strategic thinking

Team mentorship

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Marketing analytics tools

Job description

About the Role

Our client, a leading sports and entertainment company, is seeking an experienced Senior Sports Marketing Manager to join their vibrant team in Sandton, Gauteng . This strategic role will be responsible for developing and executing comprehensive marketing campaigns that elevate brand visibility, drive fan engagement, and support revenue growth for various sports properties. The ideal candidate will possess a deep understanding of the sports landscape, a proven ability to craft impactful marketing strategies, and strong leadership skills. This hybrid role offers the opportunity to blend strategic remote planning with on-site collaboration in the bustling commercial hub of Sandton , contributing significantly to the marketing success of sports initiatives.

Key Responsibilities

• Develop and implement innovative marketing strategies across digital, social media, traditional advertising, and experiential channels.
• Manage brand positioning and messaging for assigned sports properties.
• Oversee the creation of marketing collateral, content, and campaigns.
• Analyze market trends, competitor activities, and consumer insights to identify opportunities.
• Collaborate with internal teams (sales, partnerships, digital) and external agencies to ensure cohesive execution.
• Manage marketing budgets, track campaign performance, and provide regular reports on ROI.
• Develop and nurture relationships with media partners, influencers, and key stakeholders.
• Lead and mentor junior marketing staff.
• Plan and execute successful product launches and promotional activities.
• Ensure brand consistency across all marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 7 years of experience in marketing, with a significant focus on the sports industry.
• Demonstrated success in developing and executing multi-channel marketing campaigns.
• Strong understanding of digital marketing, social media strategy, and content creation.
• Excellent analytical skills and experience with marketing analytics tools.
• Exceptional leadership, project management, and communication skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Experience managing budgets and external agencies.
• A passion for sports and a strategic mindset are essential.

Benefits

This hybrid position offers a highly competitive salary, bonus opportunities, and a comprehensive benefits package including medical aid, retirement fund contributions, and generous leave. You will have the chance to work on exciting projects and shape the future of sports marketing within a leading organization based in Sandton , Gauteng . Professional development and career advancement opportunities are plentiful.