Senior Social Media Strategist

Placements24; Gauteng; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work

Tools and resources for social media

Professional development budget

Impact on brand growth

Job summary

Placements24 is seeking a highly experienced Senior Social Media Strategist to lead digital engagement and shape a compelling brand voice across platforms for our e-commerce-focused client in a fully remote role.

You will manage a distributed team, analyze performance, and translate business goals into measurable social strategies, delivering engaging content and driving growth. Experience with analytics and platform algorithms is essential.

Qualifications

• 5+ years of experience in social media management and strategy, preferably in ecommerce.
• Proven track record of campaigns that drive engagement and conversions.
• In-depth knowledge of social media platforms, algorithms, and analytics tools.
• Strong content creation, copywriting, and storytelling skills.
• Excellent communication in a remote, collaborative environment.

Responsibilities

• Develop and manage a comprehensive social media strategy aligned with goals.
• Oversee creation and curation of content across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Monitor trends, competitors, and audience conversations to identify opportunities.
• Analyze performance metrics, generate reports, and provide actionable insights.
• Engage with the online community and manage brand reputation remotely.
• Collaborate with marketing, sales, and product teams for integrated campaigns.

Skills

Social media strategy

Content creation

Copywriting

Storytelling

Analytics & insights

Platform algorithms

Campaign management

Remote collaboration

Tools

Social media tools

Job description

About the Role

Our client is seeking a highly experienced and forward-thinking Senior Social Media Strategist to lead their digital engagement efforts. This fully remote position allows you to shape and execute innovative social media campaigns from the comfort of your own home, contributing to our client's expanding e-commerce presence. You will be at the forefront of defining our brand's voice and narrative across all social platforms, driving meaningful interactions and fostering a robust online community. This role is ideal for a strategic thinker with a deep understanding of social media analytics, content creation, and campaign management, who can translate business objectives into impactful digital strategies and effectively manage projects across a distributed team, ensuring consistent brand messaging and measurable results.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy aligned with business goals and target audience insights.
• Oversee the creation and curation of engaging, high-quality content across various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Monitor social media trends, competitor activities, and audience conversations to identify opportunities and risks.
• Analyze social media performance metrics, generate reports, and provide actionable insights to optimize strategy and campaign effectiveness.
• Engage with the online community, respond to comments and messages promptly, and manage brand reputation proactively.
• Collaborate with marketing, sales, and product teams to ensure integrated campaign execution and cohesive brand messaging.

Requirements

• Minimum of 5 years of experience in social media management and strategy, preferably within an e-commerce context.
• Proven track record of developing and executing successful social media campaigns that drive engagement and conversions.
• In-depth knowledge of social media platforms, their algorithms, best practices, and analytics tools.
• Exceptional content creation, copywriting, and storytelling skills.
• Strong analytical skills with the ability to interpret data and translate it into strategic recommendations.
• Excellent communication and interpersonal skills, with the ability to work effectively in a remote , collaborative environment.

Benefits

• Highly competitive salary and potential for performance-based bonuses.
• Fully remote work arrangement, offering unparalleled flexibility and work-life balance.
• Access to cutting-edge social media management tools and resources.
• Professional development budget for courses, conferences, and certifications.
• Opportunity to significantly impact brand growth and digital strategy in a fast-paced industry.