Remote Social Media Strategist

Placements24; Cape Town; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work

Health insurance

Home office allowance

Access to marketing technology

Job summary

Placements24 is seeking a highly strategic and data-driven Remote Social Media Strategist to lead the client’s digital presence. This fully remote role aims to drive brand loyalty and growth through innovative social media campaigns across key platforms.

You will conceptualize, develop, and execute advanced social media strategies, leveraging deep insights into audience behavior and platform dynamics, while operating autonomously in a remote setting.

Qualifications

• Master's degree or equivalent in Marketing, Communications, Digital Media, or related field.
• 5+ years of experience developing and executing social media strategies, preferably in a senior role.
• Proven success in driving brand awareness, audience engagement, and conversions via social media.
• Expertise in social media analytics, reporting, and optimization techniques.
• Proficiency with social media management tools (Sprnt Social, Adobe Experience Cloud).
• Exceptional strategic thinking, communication, and autonomous remote work capabilities.

Responsibilities

• Design and implement cutting-edge social media strategies aligned with marketing and business objectives.
• Conduct in-depth audience research and platform analysis to identify opportunities for growth.
• Develop content pillars, campaigns, and editorial calendars for LinkedIn, Instagram, TikTok, Twitter.
• Oversee execution of social media campaigns with consistent brand messaging and high engagement.
• Utilise analytics and reporting tools to measure performance and extract actionable insights.
• Stay ahead of trends, platform changes, and new features to inform strategy.

Skills

Strategic thinking

Analytics

Communication

Project management

Education

Master's degree in Marketing/Communications/Digital Media

Tools

Sprnt Social

Adobe Experience Cloud

Job description

About the Role

Our client is seeking a highly strategic and data-driven Remote Social Media Strategist to lead their digital presence from anywhere in the country. This role is central to shaping our client's online narrative, driving brand loyalty, and achieving ambitious growth targets through innovative social media campaigns. You will conceptualize, develop, and execute advanced social media strategies, leveraging deep insights into audience behavior and platform dynamics. This is a fully remote position, offering unparalleled flexibility and the opportunity to work within a forward-thinking, digitally native organization. We are looking for a self-motivated expert who can inspire and execute from afar, ensuring our client's brand voice is amplified effectively across all relevant digital touchpoints.

Key Responsibilities

• Design and implement cutting-edge social media strategies that align with overarching marketing and business objectives.
• Conduct in-depth audience research and platform analysis to identify key opportunities for engagement and growth.
• Develop content pillars, campaign concepts, and editorial calendars tailored for diverse social media platforms (e.g., LinkedIn, Instagram, TikTok, Twitter).
• Oversee the execution of social media campaigns, ensuring consistent brand messaging and high engagement rates.
• Utilise advanced analytics and reporting tools to measure campaign performance, extract actionable insights, and optimise future strategies.
• Stay abreast of emerging social media trends, algorithm changes, and new platform features, integrating them into strategic planning.

Requirements

• Master's degree or equivalent experience in Marketing, Communications, Digital Media, or a related field.
• Extensive experience (5+ years) in developing and executing successful social media strategies, preferably in a senior capacity.
• Demonstrated success in driving brand awareness, audience engagement, and conversions through social media.
• Expertise in social media analytics, reporting, and optimisation techniques.
• Proficiency with social media management and scheduling tools (e.g., Sprnt Social, Adobe Experience Cloud).
• Exceptional strategic thinking, communication, and project management skills, with the ability to work autonomously in a remote setting.

Benefits

• Highly competitive salary commensurate with experience.
• Fully remote work arrangement, offering maximum flexibility.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for home office setup and professional development.
• Access to cutting-edge marketing technology and tools.