Lead Social Media Strategist

Placements24; Cape Town; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Remote work

Growth opportunities

Competitive salary

Work-life balance

Job summary

Placements24 is seeking a Lead Social Media Strategist to spearhead our online presence from a fully remote location. You will develop innovative strategies, lead a team of social media specialists, and drive brand awareness across major platforms with a data-driven approach.

The role emphasizes creative content, performance analysis, and strategic recommendations to senior management in a fast-paced environment.

Qualifications

• 5+ years of experience in social media marketing.
• Experience leading a remote team.
• Deep knowledge of social platforms, algorithms, analytics tools, and ads platforms.
• Strong writing, creative, and brand-consistent content skills.
• Ability to translate data into actionable strategies.

Responsibilities

• Develop and implement data-driven social media strategies across platforms (Instagram, TikTok, X, LinkedIn, Facebook).
• Lead and mentor a remote team of social media coordinators and content creators.
• Oversee creation of on-brand content including copy, visuals, and video.
• Monitor trends, competitors, and audience insights to optimize campaigns.
• Manage social media advertising campaigns with budget allocation and performance tracking.
• Provide regular KPI reports and recommendations to senior management.

Skills

Social media marketing

Team leadership

Analytics & data insights

Content strategy

Job description

About the Role

Our client is seeking a strategic and visionary Lead Social Media Strategist to spearhead their online presence from a remote location. This pivotal role involves developing and executing innovative social media strategies that drive brand awareness, audience engagement, and community growth. You will lead a team of social media specialists, overseeing all aspects of content planning, execution, and performance analysis. The ideal candidate possesses a deep understanding of the social media landscape, a creative mindset, and a data-driven approach to achieving measurable results in a fully remote, fast-paced environment.

Key Responsibilities

• Develop and implement comprehensive, data-driven social media strategies across all relevant platforms (e.g., Instagram, TikTok, X, LinkedIn, Facebook).
• Lead and mentor a team of social media coordinators and content creators, fostering a collaborative and high-performing environment.
• Oversee the creation of compelling, on-brand social media content, including copy, visuals, and video, ensuring alignment with marketing objectives.
• Monitor social media trends, competitor activities, and audience insights to identify new opportunities and optimize campaign performance.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking, to maximize ROI.
• Establish key performance indicators (KPIs) and provide regular reports on social media performance, insights, and recommendations to senior management.

Requirements

• Extensive experience (5+ years) in social media marketing, with a proven track record of developing successful strategies for established brands.
• Demonstrated experience in leading and managing a team in a remote work setting.
• In-depth knowledge of social media platforms, algorithms, analytics tools, and advertising platforms.
• Exceptional creative, writing, and communication skills with a keen eye for detail and brand consistency.
• Strong analytical skills and the ability to translate data into actionable insights and strategic recommendations.

Benefits

• Highly competitive salary with performance-based incentives.
• Flexibility of a completely remote work arrangement, empowering work-life balance.
• Opportunities for professional growth through advanced training and conferences.
• Direct impact on the brand's digital footprint and market position.
• A culture that champions innovation, creativity, and employee well-being.