Senior Social Media & Content Manager

Communicate Finance; Randburg; On-site; ZAR 480,000 - 600,000; Full time

Job summary

Communicate Finance is seeking a seasoned social media and content leader to develop and execute an organic strategy across LinkedIn, Instagram, Facebook and beyond. You will own the content calendar, define pillars and platform tactics, and collaborate with senior leaders to tell our technology and business stories.

You will craft compelling copy, short-form video and thought leadership content, while maintaining a consistent brand voice.

Qualifications

• 5–7+ years in social media, content marketing, or digital marketing.
• Experience developing and executing social strategies for B2B brands.

Responsibilities

• Develop and execute an organic social media strategy aligned with brand and commercial objectives.
• Own the content calendar, pillars and platform strategies.
• Create platform-specific content across LinkedIn, Instagram, Facebook and other channels.
• Write compelling social copy, thought leadership content and campaign material.
• Create social-first content including short-form video and behind-the-scenes stories.
• Translate complex topics into accessible, engaging content.
• Collaborate with senior leaders to uncover stories and insights.
• Support executive visibility and thought leadership.
• Maintain a consistent brand voice and visual identity across channels.
• Manage online communities and drive engagement.
• Monitor trends and competitor activity to identify opportunities.
• Support campaigns, events and launches with organic content.
• Develop content around events with pre-live, live and post-event coverage.
• Use performance data to improve content and report on social impact.
• Explore AI and emerging tools to improve ideation and production.

Skills

Social media strategy

B2B marketing

Content marketing

Copywriting

Video content creation

LinkedIn marketing

Analytics

AI tools for content

Stakeholder collaboration

Project management

Education

Bachelor’s degree in Marketing/Communications/Related field

Tools

Social media analytics tools

AI content tools

Job description

What You'll Be Doing

• Developing and executing an organic social media strategy aligned with broader brand, marketing and commercial objectives


• Taking ownership of the social media content calendar, content pillars and platform strategies


• Creating platform-specific content across LinkedIn, Instagram, Facebook and other relevant channels


• Writing compelling social copy, articles, thought‑leadership pieces and campaign content


• Creating and capturing social‑first content, including short‑form video, interviews, carousels, visual content and behind‑the‑scenes stories


• Turning complex technology, business and industry topics into accessible and engaging content


• Working with internal experts and senior leaders to uncover stories, insights and ideas worth sharing


• Supporting executive visibility and thought leadership through credible, relevant content


• Maintaining a consistent brand voice and visual identity across digital channels


• Managing online communities, responding to audiences and identifying opportunities to build meaningful engagement


• Monitoring conversations, trends, competitor activity and emerging topics to identify content opportunities


• Supporting integrated campaigns, launches, events and commercial initiatives through organic social content


• Developing content strategies around events and industry activity, including pre‑event, live and post‑event coverage


• Using social and digital performance data to understand what is working and continuously improve content


• Reporting on social performance and providing practical recommendations to improve reach, engagement and commercial impact


• Exploring AI and emerging digital tools to improve content ideation, creation and production efficiency


• Collaborating with Marketing, Sales, Commercial, Product and other internal teams to ensure social activity supports wider business priorities

Skills & Experience:

• 5–7+ years' experience in social media, content marketing, digital marketing or a closely related field


• Proven experience developing and executing social media strategies for a B2B, technology, professional services or complex commercial brand


• Experience managing social media for an international or multi‑market organisation would be advantageous


• Strong understanding of LinkedIn and B2B social media, with working knowledge of Instagram, Facebook, YouTube, TikTok and other relevant platforms


• Excellent copywriting, storytelling and editing skills


• Hands‑on experience creating social‑first content, particularly short‑form video and visual content


• Strong understanding of content strategy and how different content formats support different stages of the customer journey


• Experience working with social analytics and translating performance data into actionable recommendations


• Strong understanding of digital trends, audience behaviour and changing social platforms


• Comfortable using AI tools to support research, ideation, copywriting, design and content production


• Experience working with senior stakeholders, subject‑matter experts and cross‑functional teams


• Strong organisational skills and the ability to manage multiple priorities and deadlines

Qualification:

• Relevant tertiary qualification in Marketing, Digital Marketing, Communications, Journalism, Media or a related field


• 5+ years' relevant professional experience in social media, content or digital marketing