Senior SEO Strategist — Remote (US/CA/ZA)

Blacksmith Agency LLC; Pretoria; Remote; ZAR 400,000 - 700,000; Full time

Job summary

Blacksmith Agency is seeking a Senior SEO Specialist to own search strategies for B2B and growing-brand clients. You will shape technical roadmaps, prioritize content, and steer the ranking narrative when clients ask what moved.

You are the strategic voice in client discussions. You will manage technical SEO, keyword strategy, and content priorities with writers and AI, while aligning efforts across AI-enabled and classic search.

Qualifications

• 3+ years hands-on SEO experience; capable of performing audits and fixes
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush
• Agency experience across several clients
• Clear spoken English with US clients on live calls

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema, and site architecture
• Lead keyword strategy and on-page optimization with writers and AI
• Improve visibility in AI search (Google AI Overviews, ChatGPT, Perplexity) alongside traditional results
• Manage links, local search, and multi-location SEO as needed
• Provide GA4 and Search Console reporting and quarterly client roadmaps

Skills

SEO

Agency experience

English communication

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency is seeking a Senior SEO Specialist to own search strategies for B2B and growing-brand clients. You will shape technical roadmaps, prioritize content, and steer the ranking narrative when clients ask what moved.

You are the strategic voice in client discussions. You will manage technical SEO, keyword strategy, and content priorities with writers and AI, while aligning efforts across AI-enabled and classic search.