Senior SEO Strategist - Hybrid & Data-Driven

Placements24; Upington; Hybrid; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Health and retirement benefits

Professional development

Job summary

Placements24 is seeking a data-driven Senior SEO Specialist to lead our SEO efforts in Upington. You will develop and implement comprehensive strategies, collaborate with content and development teams, and translate analytics into actionable improvements.

The role emphasizes a strong technical foundation, cross-functional collaboration, and staying current with algorithm updates. A hybrid work model provides flexibility for the Upington market.

Qualifications

• Proven experience as an SEO Specialist or similar role.
• Strong understanding of keyword research, on-page optimization, technical SEO, and link building strategies.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Excellent analytical skills and the ability to interpret data to drive SEO strategies.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Responsibilities

• Develop and execute comprehensive SEO strategies, including keyword research, on-page optimization, technical SEO audits, and link building.
• Monitor and analyze website traffic, search engine rankings, and conversion rates using tools like Google Analytics and SEMrush.
• Conduct technical SEO audits to identify and resolve issues related to site architecture, crawlability, and indexability.
• Collaborate with content creators to develop SEO-optimized content that aligns with target keywords and audience intent.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices, providing recommendations for adaptation.
• Report on SEO performance to stakeholders, providing clear insights and actionable recommendations for improvement.

Skills

Keyword research

On-page optimization

Technical SEO

Link building

Analytics

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

Placements24 is seeking a data-driven Senior SEO Specialist to lead our SEO efforts in Upington. You will develop and implement comprehensive strategies, collaborate with content and development teams, and translate analytics into actionable improvements.

The role emphasizes a strong technical foundation, cross-functional collaboration, and staying current with algorithm updates. A hybrid work model provides flexibility for the Upington market.