Senior SEM Lead - Remote PPC, SEO & Growth Strategy

Blacksmith Agency LLC; Pretoria; Hybrid; ZAR 1,000,000 - 1,800,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division and seeking a Search Engine Marketing Manager to own strategy, performance, and client leadership across paid search, paid social, SEO, and conversion optimization.

This senior role blends strategic thinking with execution, joining sales calls, guiding internal and external specialists, and delivering measurable outcomes through performance roadmaps and rigorous QA.

Qualifications

• 4+ years running PPC or SEO in a multi-channel role.
• Experience leading client-facing strategy and roadmaps.
• Strong analytical and communication skills, able to diagnose performance quickly.

Responsibilities

• Lead strategy for PPC and SEO across multiple industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90-day, 6-month, and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft, and organic search.
• Audit campaigns, bidding structures, and CRO opportunities.
• Oversee technical and on-page SEO, link building, and AI-driven content.
• Own KPI tracking, attribution, and analytics accuracy.
• Provide weekly direction and QA, coordinate with the marketing PM.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel strategy

Client leadership

Analytics

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is expanding its marketing division and seeking a Search Engine Marketing Manager to own strategy, performance, and client leadership across paid search, paid social, SEO, and conversion optimization.

This senior role blends strategic thinking with execution, joining sales calls, guiding internal and external specialists, and delivering measurable outcomes through performance roadmaps and rigorous QA.