Remote Senior SEO & PPC Strategy Lead

Blacksmith Agency; South Africa; Hybrid; ZAR 900,000 - 1,200,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division and seeks an Account Strategist, SEO to own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and CRO.

This hybrid role requires guiding internal and external teams, joining sales calls to shape scope, and delivering measurable outcomes, with responsibility for roadmaps and quarterly client updates.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC/SEO strategy

Multi-channel marketing

Client leadership

Analytical thinking

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is scaling its marketing division and seeks an Account Strategist, SEO to own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and CRO.

This hybrid role requires guiding internal and external teams, joining sales calls to shape scope, and delivering measurable outcomes, with responsibility for roadmaps and quarterly client updates.