Senior Public Relations Specialist

Placements24; Midrand; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 is seeking a highly experienced Senior Public Relations Specialist to join its fully remote team. You will shape and amplify our client’s brand narrative, develop and execute PR strategies, and lead media relations across diverse channels.

The role emphasizes strategic communications, crisis management, and compelling storytelling, with autonomy in a results-driven environment and opportunities for professional development.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 5 years of progressive experience in public relations or corporate communications.
• Exceptional written and verbal communication skills.
• Experience in remote work environment and managing multiple projects.

Responsibilities

• Develop and implement innovative public relations strategies aligned with organizational goals.
• Cultivate and maintain strong relationships with key media contacts, journalists, and influencers.
• Craft compelling press releases, media kits, speeches, and other PR materials.
• Monitor media coverage and industry trends, providing actionable insights and reports to stakeholders.
• Manage crisis communication efforts with proactive and reactive strategies to protect brand reputation.
• Organize and coordinate virtual press conferences, interviews, and media events.

Skills

Media relations

Crisis management

Strategic communications

Press releases

Education

PR/Comm/Journalism degree

Tools

PR software

Media monitoring tools

Job description

About the Role

Our client is seeking a highly experienced and strategic Senior Public Relations Specialist to join their dynamic, fully remote team. In this crucial role, you will be instrumental in shaping and amplifying our client's brand narrative across various media channels. You will develop and execute comprehensive PR strategies, manage media relations, and craft compelling communications that enhance public perception and achieve business objectives. This position offers a unique opportunity to work autonomously within a supportive, results-oriented environment, contributing directly to the company's reputation and market standing.

Key Responsibilities

• Develop and implement innovative public relations strategies aligned with organizational goals.
• Cultivate and maintain strong relationships with key media contacts, journalists, and influencers across diverse platforms.
• Craft compelling press releases, media kits, speeches, and other PR materials.
• Monitor media coverage and industry trends, providing actionable insights and reports to stakeholders.
• Manage crisis communication efforts, developing proactive and reactive strategies to protect brand reputation.
• Organize and coordinate virtual press conferences, interviews, and media events.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 5 years of progressive experience in public relations or corporate communications, with a proven track record of successful media placements.
• Exceptional written and verbal communication skills, with a keen eye for detail and storytelling.
• Demonstrated ability to manage multiple projects simultaneously in a remote work environment.
• Proficiency in media monitoring tools and PR software.
• Experience in developing and executing strategic communication plans and crisis management.

Benefits

• Competitive annual salary with performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company holidays.
• Opportunities for professional development and continuing education.
• A flexible, fully remote work environment fostering work-life balance.