Media Relations Specialist

Placements24; Vereeniging; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary with bonuses

Health, dental, and vision insurance

Professional development budget

Collaborative team environment

Job summary

Placements24 is seeking a proactive Media Relations Specialist to join our communications team on a fully remote basis. You will build relationships with journalists, pitch stories, and respond to press inquiries to strengthen the company's public profile.

You will monitor media coverage, assist in media strategy development, coordinate interviews, and report on PR activities. A bachelor's degree and 2–5 years of relevant experience, with strong writing and pitching skills, are required.

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations or related field.
• 2-5 years in media relations, PR or journalism.
• Strong rapport with media professionals.
• Excellent written and verbal communication; strong pitching.
• Familiarity with media databases and monitoring tools.

Responsibilities

• Cultivate and maintain relationships with journalists, editors, and media outlets.
• Pitch compelling stories and press releases to media contacts.
• Respond promptly to media inquiries as a primary contact.
• Monitor coverage and analyze impact on brand perception.
• Coordinate media interviews and prepare spokespersons.
• Track and report media coverage and PR campaign effectiveness.

Skills

Media relations

Pitching ability

Written communication

Remote work discipline

Education

Bachelor's degree in Communications, Journalism, Public Relations, or related field

Tools

Media databases

Monitoring tools

Job description

About the Role

Our client is seeking a skilled and proactive Media Relations Specialist to join their communications team on a fully remote basis. This role is dedicated to building and nurturing relationships with media professionals, securing positive media coverage, and effectively communicating the company's message to the public. You will be responsible for identifying media opportunities, pitching stories, and responding to press inquiries, playing a vital role in enhancing our client's public profile and brand reputation. This is an excellent opportunity for a results-oriented individual passionate about media engagement and strategic storytelling.

Key Responsibilities

• Cultivate and maintain strong relationships with journalists, editors, and media outlets across various sectors.
• Proactively pitch compelling story ideas and press releases to relevant media contacts.
• Respond promptly and professionally to media inquiries, acting as a key point of contact.
• Monitor media coverage and analyze its impact on brand perception.
• Assist in the development of media strategies and communication plans.
• Coordinate media interviews and prepare spokespersons for public engagements.
• Track and report on media coverage and PR campaign effectiveness.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, or a related field.
• 2-5 years of experience in media relations, public relations, or journalism.
• Proven ability to build rapport and trust with media professionals.
• Excellent written and verbal communication skills, with strong pitching abilities.
• Familiarity with media databases and monitoring tools.
• Ability to work independently, manage priorities, and meet deadlines in a remote environment.
• Strong understanding of current events and media landscape.

Benefits

• Competitive annual salary with performance-based bonuses.
• Fully remote position, offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Professional development budget for courses and conferences.
• Collaborative team environment with opportunities for remote networking.