Senior PPC & SEO Strategist (Remote)

Blacksmith Agency; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Digital Advertising Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and CRO.

You will join sales calls, oversee internal and external specialists, build performance roadmaps and ensure campaigns deliver measurable outcomes. This senior role blends analytical depth with strong communication and execution oversight.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO

Multi-channel

Google Ads

GA4

Google Search Console

Keyword research

Analytical skills

Client advisory

Tools

GA4

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Digital Advertising Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and CRO.

You will join sales calls, oversee internal and external specialists, build performance roadmaps and ensure campaigns deliver measurable outcomes. This senior role blends analytical depth with strong communication and execution oversight.