Senior Paid Media Manager

Sweet ZZZ Mattress; South Africa; Remote; ZAR 586,000 - 702,000; Full time

Job summary

Sweet ZZZ Mattress is seeking a Senior Paid Media Manager to own and scale direct response and ecommerce campaigns. The role focuses on mastering the Google Advertising ecosystem and Meta Ads, with opportunities to explore emerging channels like Vibe CTV and AppLovin.

The ideal candidate is a technically adept operator and analytical strategist who actively works inside ad platforms daily, ensuring campaigns hit ROAS and CPA targets across Google and Meta ecosystems.

Qualifications

• 6+ years of hands-on media buying experience with ecommerce and direct response brands.
• Expert knowledge of Google PPC, Shopping feeds, PMax, and YouTube Demand Gen.
• Proven ability to scale Meta ad spend profitably.
• Available to work 9:00 AM–5:00 PM EST.

Responsibilities

• Google Stack Ownership: Build, optimize, and scale direct response and ecommerce campaigns across Google Search, Shopping feeds, PMax, and YouTube Demand Gen.
• Meta Ads Execution: Manage full-funnel Meta campaigns from creative testing to audience scaling and retargeting.
• Performance & Data Optimization: Manage budgets to KPIs (ROAS, CPA, MER); conduct daily bid adjustments and attribution analysis via GA4.
• Emerging Channel Testing: Test and scale ads on platforms like Vibe CTV and AppLovin.
• Creative Strategy: Collaborate on concepts and hooks for YouTube Demand Gen and Meta formats.

Skills

Google Ads

Meta Ads

GA4

Bid optimization

Data analysis

Performance marketing

Tools

GTM

AppLovin

Vibe CTV

YouTube

Job description

Working Hours: 9:00 AM – 5:00 PM EST (US Eastern Standard Time overlap)

Target Locations: Poland, South Africa, Portugal, Spain (Primary) | India (Secondary)

Compensation: Up to $3,500 USD / month (commensurate with senior hands-on experience and track record)

About the Role

We are seeking an elite, hands-on Senior Paid Media Manager with 6+ years of direct media buying experience to own and scale highly profitable direct response and e-commerce acquisition campaigns.

The ideal candidate is a technical operator and analytical strategist who lives inside the ad platforms daily. Your primary focus will be mastering the full Google Advertising ecosystem and Meta Ads, with opportunities to experiment and scale emerging channels (CTV and in-app networks).

Core Responsibilities

• Google Stack Ownership: Build, optimize, and scale direct response and e-commerce campaigns across Google Search (PPC), Google Shopping (Google Merchant Center feed management), Performance Max (PMax), and YouTube Demand Gen.
• Meta Ads Execution: Manage full-funnel Meta (Facebook & Instagram) campaigns from creative testing to audience scaling and retargeting.
• Performance & Data Optimization: Manage budgets to strict performance KPIs (ROAS, CPA, MER). Conduct daily bid adjustments, conversion rate optimizations, and attribution analysis using GA4.
• Emerging Channel Testing: Test, launch, and scale ads on emerging programmatic/growth platforms such as Vibe CTV and AppLovin.
• Creative Strategy: Collaborate on ad concepts, angles, and video hook directions designed specifically for YouTube Demand Gen and Meta formats.

Requirements

• Seniority: 6+ years of hands-on media buying experience managing high-budget e-commerce and direct response brands.
• Google Advertising Mastery: Deep expert-level knowledge of Google PPC, Shopping feeds, PMax, and YouTube Demand Generation campaigns.
• Meta Advertising Proficiency: Proven track record of managing and scaling Meta ad spend profitably.
• Schedule Alignment: Must be fully available to work 9:00 AM – 5:00 PM EST (US Eastern Time zone).
• Communication: Business-fluent English (spoken and written) for daily collaboration and performance reporting.

Nice-to-Haves (Bonus)

• Direct experience running Connected TV campaigns via Vibe CTV.
• Hands-on experience with in-app growth and user acquisition platforms like AppLovin.
• Experience with server-side tracking, GTM container setups, or custom Google Ads scripts.