Senior Paid Media Analyst

Remote Recruitment; Cape Town; Remote; ZAR 335,000 - 391,000; Full time

Job summary

Remote Recruitment is hiring a Senior Paid Media Analyst (Meta Ads) for an international e-commerce client. This fully remote, full-time role focuses on deep-dive Meta performance analysis, tracking reconciliation, and delivering insights to leadership.

You will audit accounts, build weekly reports, evaluate creative performance, and plan structured tests to drive commercial value across campaigns.

Qualifications

• 3+ years of hands-on experience analysing Meta ad accounts with large monthly spend.
• Proven ability to generate data-driven insights for leadership decisions.
• Strong reporting and testing experience across campaigns and creatives.

Responsibilities

• Audit Meta and Google accounts, tracking, structure, and budget split.
• Build and maintain weekly spend, CPA, ROAS, and MER reports by campaign.
• Analyse creative metrics and guide production with insights.
• Plan split tests across creative, audience, offer, and landing page.
• Reconcile platform figures with actual revenue to inform decisions.

Skills

Meta Ads Manager

Excel / Google Sheets

Looker Studio

Data-driven insights

Communication

Tools

GA4

Job description

Senior Paid Media Analyst (Meta Ads)

Salary: R30 000 - R35 000 per month

Remote Recruitment is seeking a Senior Paid Media Analyst on behalf of our client, an international e-commerce business. This is a fully remote, full-time role dedicated to deep-dive Meta performance analysis, tracking reconciliation, and delivering data-driven creative insights directly to leadership.

What you will do:

- Audit Meta and Google accounts covering structure, attribution settings, tracking (Pixel, Conversions API, GA4), and budget split.

- Build and maintain weekly reporting on spend, CPA, ROAS, and blended MER broken down by campaign, ad set, and creative.

- Analyse creative performance metrics such as hook rate, hold rate, CTR, and CPA by concept and angle to direct the production pipeline.

- Identify creative fatigue, wasted spend, and scaling opportunities early, assigning clear commercial value to every recommendation.

- Plan and evaluate structured split tests across creative, audience, offer, landing page, and scaling strategies.

- Reconcile platform-reported numbers against verified commercial revenue to ensure business decisions rely on real sales figures.

What we are looking for:

- 3+ years of hands-on experience analysing Meta ad accounts spending at least R700k (or £30k+) per month, in-house or agency.

- Deep working knowledge of Meta Ads Manager, including breakdowns, attribution windows, Advantage+ campaigns, and Conversions API.

- Advanced capability in Excel or Google Sheets, together with experience using reporting platforms such as Looker Studio.

- Proven track record of creative analytics that changed what a brand produced and tested.

- Excellent communication skills and the confidence to tell a founder in plain English what is not working and what to do instead.

Nice to have:

- Experience with Google Ads (Search and Performance Max) and GA4.

- Working knowledge of third-party attribution or creative analytics tools such as Triple Whale, Northbeam, Hyros, or Motion.

- Background supporting UK or international direct-response e-commerce brands.

What is on offer:

- R30 000 - R35 000 per month.

- Full-time, fully remote arrangement from South Africa.

- Working hours aligned to the UK: Monday to Friday, 09:00 to 17:00 UK time (11:00 to 19:00 SAST).

- Large, live budgets where your analysis immediately impacts commercial decisions.

- Direct collaboration with an agile founder, backed by ongoing support from Remote Recruitment.