Senior Meta & TikTok Paid Media Lead (Remote)

Talent Shore; Cape Town; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Remote work opportunities

Support for professional development

Collaborative and inclusive company culture

Job summary

A digital marketing agency based in Cape Town is seeking a Senior Paid Media Buyer to lead and optimise advertising campaigns on Meta and TikTok. The ideal candidate will bring 3–5 years of experience in paid media buying within the e-commerce sector, along with strong analytical skills and a creative mindset. This position also involves managing campaigns on additional platforms like Snapchat and Reddit, ensuring effective budget allocation and maximising ROI. Remote work opportunities, competitive salary, and professional development support are offered.

Qualifications

• 3–5 years of hands-on experience in paid media buying on Meta and TikTok within the e-commerce sector.
• Proven record of achieving KPIs in paid media campaigns.
• Strong analytical skills to interpret data and optimise strategies.

Responsibilities

• Develop and manage comprehensive paid media strategies across Meta and TikTok.
• Optimise campaigns for KPIs like ROAS, CPA, and CLTV.
• Monitor and analyse campaign performance using Meta Ads Manager and Google Analytics.

Skills

Analytical skills

Creative thinking

Strong communication

Collaboration skills

Proficiency in Meta Ads Manager

Proficiency in TikTok Ads Manager

Understanding of organic social media strategies

Tools

Meta Ads Manager

TikTok Ads Manager

Google Analytics

Snapchat Ads Manager

X (Twitter) Ads

Reddit Ads

Basecamp

Teams

Slack

Canva

AdCreative.ai

TikTok's Symphony Creative Studios

Job description

A digital marketing agency based in Cape Town is seeking a Senior Paid Media Buyer to lead and optimise advertising campaigns on Meta and TikTok. The ideal candidate will bring 3–5 years of experience in paid media buying within the e-commerce sector, along with strong analytical skills and a creative mindset. This position also involves managing campaigns on additional platforms like Snapchat and Reddit, ensuring effective budget allocation and maximising ROI. Remote work opportunities, competitive salary, and professional development support are offered.