Senior Marketing Specialist

Appsierra Group; South Africa; On-site; ZAR 341,000 - 438,000; Full time

Job summary

Appsierra Group is seeking a Senior Marketing Specialist to lead AI-driven patient acquisition campaigns from a South Africa-based setup, aligned to UK business hours. You will own Meta campaigns, master advanced tracking, and closely coordinate with an appointment-setting team to maximize high-value leads.

The role emphasizes technical prowess in tracking ecosystems, reporting, and communicating strategy to UK practice owners, with a clear path toward leadership in paid acquisition.

Qualifications

• 3+ years hands-on Meta media buying in an agency setting, focused on lead generation for high-ticket services.
• Experience with restricted or regulated categories (Healthcare, Finance, Insurance) where Meta optimization is limited.
• Proficient in GTM, Conversions API (CAPI), and server-side setups (e.g., Stape).
• Excellent written and spoken English for professional UK client interaction.
• Based in South Africa with reliable remote setup and availability to work UK hours (09:00–18:00 GMT).

Responsibilities

• Meta Campaign Ownership: Build, structure, optimize, and scale Facebook and Instagram campaigns to meet CPL/CPA targets across multiple dental accounts.
• Advanced Tracking & Attribution: Maintain conversion ecosystem health—Pixel, CAPI, GTM, server-side tracking; diagnose and fix issues independently.
• Performance Monitoring: Track spend, lead volume, and creative signals daily and act quickly if performance dips.
• Client Communication: Provide bi-weekly/monthly reports, Loom walkthroughs, and lead performance calls with UK practice owners.
• Strategic Reporting: Document tracking setups and account decisions for maintainable, transparent systems.
• Cross-Team Coordination: Align with the appointment-setting team to ensure lead quality and feedback loops.

Skills

Meta ads

Lead generation

Campaign optimization

English communication

Server-side tracking

Tools

Google Tag Manager

Conversions API

Server-side setups

Job description

Senior Marketing Specialist

Remote | UK | Full-time
Salary: £1,400 – £1,800 per month
AI Interview: Optional

About the Company

This company is a dynamic digital marketing and growth agency dedicated to helping brands scale through data-driven strategies and creative execution.

The team specializes in high-impact performance marketing, focusing on maximizing ROI for a diverse portfolio of clients ranging from emerging startups to established enterprises.

By combining technical expertise with a deep understanding of consumer behavior, they deliver comprehensive solutions that include paid media, brand positioning, and conversion rate optimization.

Joining this fast-growing company means working alongside a team of specialists who value innovation, transparency, and measurable results. The environment is designed for high performers who are passionate about staying ahead of industry trends and solving complex marketing challenges.

Candidates can expect a collaborative culture that encourages professional growth and offers the opportunity to make a tangible impact on the success of global brands.

Job Description

Role Overview

This is a high-impact, technical media buying role for a specialist agency focused exclusively on AI-driven patient acquisition for the cosmetic and implant dental sector in the UK.

Unlike generalist agencies, this team owns the entire funnel—from Meta ads and high-performance creative to lead capture and a dedicated appointment-setting department. The team specializes exclusively in Meta as its channel for driving high-value consultations for clients.

As a Senior Marketing Specialist, you will be responsible for the end-to-end performance of client accounts.

This is not a role for a generalist or social media manager. The team requires a technical expert who can navigate the complexities of healthcare advertising, manage sophisticated server-side tracking, and communicate performance clearly to UK business owners.

You will be the primary engine behind lead volume and quality, ensuring the appointment-setting team has a consistent pipeline of qualified leads to convert into booked consultations.

Key Responsibilities

• Meta Campaign Ownership: Manage the build, structure, optimization, and scaling of Facebook and Instagram campaigns to meet strict CPL and CPA targets across multiple dental accounts.

• Advanced Tracking & Attribution: Own the health of the conversion ecosystem, including Pixel, CAPI, GTM, server-side tracking, and offline events. You must be able to diagnose and fix broken setups independently.

• Performance Monitoring: Actively monitor spend, lead volume, and creative signals daily, intervening immediately if performance dips.

• Client Communication: Produce clear bi-weekly/monthly reporting, record Loom walkthroughs, and lead performance calls with UK practice owners. You must be able to explain technical changes and strategic next steps confidently.

• Strategic Reporting: Document all tracking setups and account decisions to ensure the system is maintainable and transparent.

• Cross-Team Coordination: Work closely with the appointment-setting team to ensure lead quality remains high and feedback loops are integrated into campaign optimization.

Requirements

• Experience: 3+ years of hands-on Meta media buying experience in an agency setting, specifically managing lead generation for high-ticket services.

• Vertical Expertise: Proven experience running ads in restricted or regulated categories such as Healthcare, Finance, or Insurance, where standard Meta optimization is limited.

• Technical Stack: Deep proficiency in Google Tag Manager, Conversions API (CAPI), and server-side setups such as Stape.

• Communication: Exceptional written and spoken English, suitable for professional interaction with UK-based clients.

• Location & Availability: Based in South Africa with a reliable remote setup, including backup power for load shedding, and availability to work UK-aligned hours (09:00–18:00 GMT).

• Commitment: This is a full-time, exclusive role. No ongoing freelance or side-agency work is permitted.

Nice to Haves

• Experience with GoHighLevel or similar CRM and automation platforms.

• Strong skills in Looker Studio for high-level performance visualization.

• Sharp instincts for creative testing and audience segmentation within high-ticket lead generation.

What You'll Get

• Direct Impact: You will move from firefighting to owning a refined, specialist system where your optimizations directly drive agency growth.

• Career Progression: A clear path toward Head of Paid Acquisition as the client base scales, with compensation reviews tied to performance and retention.

• Specialized Focus: The opportunity to become a dominant expert in a lucrative niche rather than juggling dozens of disparate industries.

Additional Details

• Location: Remote, UK

• Regional Preference: South Africa

• Salary: £1,400 – £1,800 per month

• AI Interview: Optional