Senior Graphic Designer for Digital Campaigns

Placements24; Pietermaritzburg; Hybrid; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Salary package

Medical insurance

Professional development

Team building events

Hybrid work hours

Paid time off

Bonuses & retirement plan

State-of-the-art design tools

Job summary

Placements24 is seeking a Senior Graphic Designer to conceptualize and execute visually compelling marketing materials across digital platforms. The role emphasizes strong branding, typography, and current design trends within a fast-paced Pietermaritzburg setting.

You will collaborate with marketing and web teams, deliver high-quality assets, and mentor junior designers while staying ahead of industry trends in a hybrid work environment.

Qualifications

• Minimum of 5 years of professional graphic design experience focused on digital marketing.
• Strong portfolio across social, web, email, and digital ads.
• Excellent typography, color theory, and layout skills.

Responsibilities

• Conceptualize and design graphics for social media, websites, email campaigns, and digital advertisements.
• Develop brand identity elements to ensure consistency across materials.
• Collaborate with marketing, content, and web teams to align visuals with campaign goals.
• Create static and animated assets, including infographics, banners, and short video graphics.
• Prepare final artwork for web and mobile outputs.

Skills

Digital design

Branding

Typography

Color theory

Layout principles

Motion graphics

Communication skills

Independence

Team collaboration

UX/UI awareness

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe After Effects

CMS

Video editing

Job description

About the Role

Our client, a dynamic and forward-thinking digital marketing agency, is seeking a highly skilled and creative Senior Graphic Designer to join their team. This pivotal role will be instrumental in conceptualizing and executing visually stunning marketing materials across various digital platforms. The ideal candidate will possess a strong understanding of current design trends, branding principles, and the ability to translate complex ideas into compelling visual narratives. You will work within a collaborative environment, contributing to projects that drive engagement and brand awareness for a diverse range of clients. This is an exciting opportunity to make a significant impact and grow your career in a fast-paced, innovative setting located in the heart of Pietermaritzburg, KwaZulu-Natal.

Key Responsibilities

Conceptualize and design engaging graphics for social media, websites, email campaigns, and digital advertisements. Develop brand identity elements, including logos, color palettes, and typography, ensuring consistency across all materials. Collaborate closely with marketing teams, content creators, and web developers to align visual strategies with campaign objectives. Create high-quality visual assets for both static and animated content, including infographics, banners, and short video graphics. Manage multiple design projects simultaneously, ensuring timely delivery without compromising quality. Stay abreast of the latest design trends, software updates, and digital marketing best practices. Provide art direction and feedback to junior designers, fostering a culture of creative excellence. Ensure all designs adhere to brand guidelines and project specifications. Prepare final artwork files for various digital outputs, optimizing for web and mobile platforms.

Requirements

A strong portfolio showcasing a wide range of digital design work, including campaign-specific assets. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) is essential. Minimum of 5 years of professional experience in graphic design, with a focus on digital marketing. Excellent understanding of typography, color theory, and layout principles. Experience with motion graphics and basic video editing is highly desirable. Strong communication and collaboration skills, with the ability to articulate design concepts clearly. Ability to work independently and as part of a team, managing time effectively in a busy environment. A keen eye for detail and a passion for creating impactful visual solutions. Experience working with content management systems (CMS) is a plus. Understanding of UX/UI principles for web design.

Benefits

• Our client offers a competitive remuneration package, including a generous annual salary.
• Employees will have access to a comprehensive health insurance plan, including medical and dental coverage.
• Opportunities for professional development and continuous learning are actively encouraged through workshops and training programs.
• The company fosters a supportive and inclusive work culture, with regular team-building events.
• Employees also benefit from flexible working hours and a hybrid work model, allowing for a healthy work-life balance.
• Paid time off, including annual leave and sick leave, is provided.
• There are also potential performance-based bonuses and retirement savings contributions.
• Enjoy access to state-of-the-art design tools and technologies in a stimulating work environment.