Senior Brand Identity Designer

Placements24; Centurion; Híbrido; ZAR 540 000 - 720 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work model

Career advancement

Bonuses

Resumo da oferta

Placements24 is seeking an experienced Senior Brand Identity Designer to join our collaborative team in Centurion, Gauteng. You will lead the development of comprehensive brand identities, from logos to visual systems, while aligning with client objectives and brand values.

You will work closely with clients, designers, and strategists to deliver cohesive brand languages. A minimum of 5 years’ experience and a strong portfolio are essential for driving brand psychology and market-driven design

Qualificações

• 5+ years of experience in brand identity design with a strong portfolio.
• Expertise in branding principles, logo design, typography, and visual system development.
• Proficiency in Adobe Illustrator, Photoshop, and InDesign.

Responsabilidades

• Lead the development of distinctive brand identities including logos, color palettes, typography, and visual systems.
• Conduct brand research, competitive analysis, and market trend identification to inform design strategies.
• Develop brand guidelines and style guides to ensure consistent brand application across touchpoints.
• Collaborate with clients to understand vision, objectives and target audience.
• Present design concepts and rationale to clients and stakeholders.
• Mentor junior designers and maintain agency creative standards.

Conhecimentos

Brand identity

Branding principles

Visual systems

Typography

Client management

Presentation skills

Formação académica

Bachelor's degree in Graphic Design

Bachelor's in Branding or Marketing

Ferramentas

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Descrição da oferta de emprego

About the Role

Our client, a forward-thinking branding agency dedicated to crafting powerful and memorable brand identities, is seeking an experienced Senior Brand Identity Designer to join their collaborative team in Centurion, Gauteng. This is a pivotal role where you will be at the forefront of developing comprehensive brand strategies and visual systems for a diverse clientele, ranging from startups to established corporations. The ideal candidate possesses a deep understanding of brand psychology, market trends, and the ability to translate complex ideas into cohesive and impactful visual languages. You will work closely with clients and internal teams to ensure that every design element aligns with the brand's core values and objectives. This hybrid role allows for a balance between in-office collaboration and focused remote work, fostering both innovation and efficiency. The Centurion office is an environment that encourages creative exploration and professional growth.

Key Responsibilities

• Lead the conceptualization and development of distinctive brand identities, including logos, color palettes, typography, and visual systems.
• Conduct in-depth brand research, competitive analysis, and market trend identification to inform design strategies.
• Develop brand guidelines and style guides to ensure consistent application of brand elements across all touchpoints.
• Collaborate with clients to understand their vision, objectives, and target audience.
• Present design concepts and rationale effectively to clients and internal stakeholders.
• Work closely with graphic designers, copywriters, and strategists to ensure holistic brand development.
• Mentor junior designers and contribute to maintaining the agency's creative standards.
• Stay updated on branding, design, and marketing best practices.

Requirements

• A minimum of 5 years of experience in brand identity design or a closely related field, supported by a strong portfolio.
• Expertise in branding principles, logo design, typography, and visual system development.
• Proficiency in design software such as Adobe Illustrator, Photoshop, and InDesign.
• Strong conceptual thinking and problem-solving skills.
• Excellent client management and presentation abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• A Bachelor's degree in Graphic Design, Branding, Marketing, or a related discipline is highly regarded.
• Experience with digital design and its application within branding is a significant advantage.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility.
• Opportunities for career advancement and skill development.
• A vibrant and collaborative agency culture.
• Involvement in a wide range of exciting client projects.