Senior Digital Strategy Architect

Publicis Groupe Africa Pty Ltd; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Publicis Groupe Africa in Johannesburg is seeking a Senior Digital Strategist to define how digital channels, content and customer experiences work together to deliver client business and brand objectives. You will turn research, audience insight and performance evidence into clear strategic choices for campaigns and always-on activity.

You will lead recommendations across the digital ecosystem, collaborate with Creative, Content, Media and Technology, and develop responsible AI-driven research

Qualifications

• Relevant tertiary qualification in Digital Marketing or Digital Advertising.
• Five to seven years of experience as a Digital Strategist or Digital Marketing Manager.
• Experience with search advertising, SEO and major social platforms, with strong analytical and presentation skills.
• Demonstrated application of AI to research or strategy, including source verification and practical outcomes.

Responsibilities

• Interrogate briefs, business objectives, customer needs and competitive activity to identify the problem digital must help solve.
• Analyse research, search behaviour, channel performance and cross-device journeys to reveal barriers and opportunities.
• Develop strategic briefs, content direction and campaign frameworks that connect paid, owned and earned activity.
• Partner with Content, Media, UX and Technology to align strategy with execution.
• Define KPIs and measurement approaches linked to client objectives.

Skills

Digital Strategy

AI in research

SEO

Social advertising

Analytics

Education

Digital Marketing or Digital Advertising degree

Job description

Publicis Groupe Africa in Johannesburg is seeking a Senior Digital Strategist to define how digital channels, content and customer experiences work together to deliver client business and brand objectives. You will turn research, audience insight and performance evidence into clear strategic choices for campaigns and always-on activity.

You will lead recommendations across the digital ecosystem, collaborate with Creative, Content, Media and Technology, and develop responsible AI-driven research