Senior Digital Strategist: AI-Driven Strategy & Growth

Publicis Groupe Africa Pty Ltd; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Publicis Groupe Africa in Johannesburg seeks a Senior Digital Strategist to shape digital strategies, audience insight and customer journeys for a leading telecommunications client. You will translate research into actionable recommendations and lead cross‑functional teams across Creative, Content, Media and Technology.

Five to seven years in Digital Strategy or Digital Marketing, plus a tertiary qualification in Digital Marketing or Advertising, and proven AI usage in research and planning, are

Qualifications

• Five to seven years of experience as a Digital Strategist or Digital Marketing Manager.
• Demonstrated application of AI to research or strategy with evidence.
• Experience with search advertising, SEO and major social platforms, with analytical and presentation skills.

Responsibilities

• Interrogate briefs and business objectives to identify digital problems.
• Define the role of digital channels across the customer journey.
• Translate strategy into creative territories and platform guidance.
• Define KPIs and measurement approaches with analytics teams.
• Use AI to accelerate research synthesis and strategic exploration.

Skills

Digital strategy

Analytical skills

Presentation skills

AI in research

Education

Relevant tertiary qualification in Digital Marketing or Digital Advertising

Tools

SEO

Social platforms

Job description

Publicis Groupe Africa in Johannesburg seeks a Senior Digital Strategist to shape digital strategies, audience insight and customer journeys for a leading telecommunications client. You will translate research into actionable recommendations and lead cross‑functional teams across Creative, Content, Media and Technology.

Five to seven years in Digital Strategy or Digital Marketing, plus a tertiary qualification in Digital Marketing or Advertising, and proven AI usage in research and planning, are