Senior Digital Product Analyst – Contract

Jobtailor

Cape Town

On-site

ZAR 480,000 - 600,000

Full time

6 days ago

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Job summary

Jobtailor is seeking a Product Analyst to translate customer journeys into clear requirements and define product behaviour across digital platforms.

You will work with stakeholders to create user stories, acceptance criteria, dashboards, and metrics, guiding continuous optimisation and data-driven decisions.

This role involves measuring outcomes, identifying friction points, and collaborating with Product, UX, Engineering, Data, and Marketing to deliver measurable customer value.

Qualifications

5+ years' experience in Product Analysis, Product Analytics, Business Analysis, Digital Product, or a similar role.
Experience translating business needs into structured product requirements and functional specifications.
Experience writing user stories and acceptance criteria.
Strong analytical and problem-solving skills.
Experience analysing customer behaviour, conversion funnels, and digital product performance.
Hands‑on experience with product analytics platforms such as PostHog, Mixpanel, Amplitude, GA4, or similar.
Experience building or working with dashboards and performance reporting.
Experience supporting experimentation, A/B testing, and optimisation initiatives.

Responsibilities

Analyse business and customer problems and translate them into clear product requirements.
Define customer journeys, user flows, business rules, and expected product behaviour.
Create user stories, acceptance criteria, process flows, and functional specifications.
Work with stakeholders to clarify requirements, identify dependencies, and resolve gaps.
Support refinement, delivery, testing, and adoption of product features.
Analyse customer behaviour across digital journeys, conversion funnels, and product experiences.
Identify friction points, drop-off areas, behavioural patterns, and opportunities for improvement.
Define success measures, KPIs, and product performance metrics.
Translate measurement requirements into tracking and event specifications.
Develop and maintain dashboards and performance reporting.
Analyse post-launch performance and provide actionable recommendations.
Support opportunity sizing and prioritisation using customer, product, and commercial data.
Develop hypotheses for customer journey and product improvements.
Design measurement approaches for new features and optimisation initiatives.
Support the execution and evaluation of A/B tests and other experiments.
Measure the impact of delivered changes against customer and business outcomes.
Drive continuous optimisation through data-driven insights and experimentation.
Work closely with Product, UX, Engineering, Data, Marketing, and Business teams.
Ensure customer experience, functional, technical, and measurement requirements are aligned.
Communicate requirements, insights, and recommendations clearly to both technical and non-technical stakeholders.
Contribute to ongoing improvements across the Digital Customer Platform.

Skills

Product Analysis

Digital Customer Journey Analysis

User Story Development

KPI Definition

A/B Testing Support

Tools

PostHog

Mixpanel

Amplitude

GA4

Power BI

Job description

Analyse business and customer problems and translate them into clear product requirements
Define customer journeys, user flows, business rules, and expected product behaviour
Create user stories, acceptance criteria, process flows, and functional specifications
Work with stakeholders to clarify requirements, identify dependencies, and resolve gaps
Support refinement, delivery, testing, and adoption of product features
Analyse customer behaviour across digital journeys, conversion funnels, and product experiences
Identify friction points, drop-off areas, behavioural patterns, and opportunities for improvement
Define success measures, KPIs, and product performance metrics
Translate measurement requirements into tracking and event specifications
Develop and maintain dashboards and performance reporting
Analyse post-launch performance and provide actionable recommendations
Support opportunity sizing and prioritisation using customer, product, and commercial data
Develop hypotheses for customer journey and product improvements
Design measurement approaches for new features and optimisation initiatives
Support the execution and evaluation of A/B tests and other experiments
Measure the impact of delivered changes against customer and business outcomes
Drive continuous optimisation through data-driven insights and experimentation
Work closely with Product, UX, Engineering, Data, Marketing, and Business teams
Ensure customer experience, functional, technical, and measurement requirements are aligned
Communicate requirements, insights, and recommendations clearly to both technical and non-technical stakeholders
Contribute to ongoing improvements across the Digital Customer Platform

Requirements

5+ years' experience in Product Analysis, Product Analytics, Business Analysis, Digital Product, or a similar role
Strong experience analysing and documenting digital customer journeys
Experience translating business needs into structured product requirements and functional specifications
Experience writing user stories and acceptance criteria
Strong analytical and problem-solving skills
Experience analysing customer behaviour, conversion funnels, and digital product performance
Experience defining KPIs, metrics, and success measures for digital products
Experience defining tracking, event, and measurement requirements
Hands‑on experience with product analytics platforms such as PostHog, Mixpanel, Amplitude, GA4, or similar
Experience building or working with dashboards and performance reporting
Experience supporting experimentation, A/B testing, and optimisation initiatives
Strong stakeholder engagement and communication skills
Experience working within cross‑functional digital delivery teams
Experience with Power BI or other business intelligence tools (advantageous)
Experience working with CRM and customer lifecycle data (advantageous)
Experience within financial services or another regulated environment (advantageous)
Experience supporting digital platforms that span multiple products, customer journeys, or business areas (advantageous)

Core Competencies

Demonstrates expertise in analyzing digital customer journeys and translating business needs into structured product requirements, including user stories and acceptance criteria. Proficient in defining KPIs, metrics, and success measures while driving continuous optimization through data-driven insights and experimentation.

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