Senior Digital Marketing Manager

Ad Talent Africa; Johannesburg; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

A leading hospitality group based in Johannesburg is seeking a strategic Digital Marketing Manager. This role requires 10+ years of digital marketing experience, including 5+ at management level. The ideal candidate will lead innovative strategies across digital channels and have strong knowledge of SEO and campaign management. This position offers a dynamic work environment and opportunities for professional growth.

Qualifications

• 10+ years in digital marketing, with 5+ at management level.
• Proven ability to deliver impactful campaigns.
• Flexibility to travel and work outside standard hours when required.

Responsibilities

• Lead and execute digital marketing strategies across online channels.
• Oversee websites, apps, social media, and paid media.
• Manage SEO, SEM, digital advertising, and analytics.

Skills

Leadership skills

Analytical thinking

Digital marketing strategy

SEO knowledge

Campaign management

Project management

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Tools

Google Analytics

SEO tools

Digital advertising platforms

Job description

Who Are We

We are a leading hospitality, gaming, and events group, focused on creating memorable customer experiences. Through innovation and excellence, we aim to enhance brand recognition, grow our customer base, and deliver sustainable business growth.

What We Do

We deliver innovative digital marketing strategies that enhance customer experiences, grow brand recognition, and drive acquisition, retention, and revenue across hospitality, gaming, and events.

Who We Are Looking For

A strategic and creative Digital Marketing Manager with strong leadership skills and proven experience in integrated digital marketing. You should be innovative, analytical, and able to thrive in a fast-paced environment, ideally with exposure to the gaming or hospitality sectors.

What You Will Do

• Lead and execute digital marketing strategies across all online channels.
• Oversee websites, apps, booking engines, social media, blogs, and paid media.
• Drive innovative, customer-focused campaigns to boost engagement and revenue.
• Manage SEO, SEM, digital advertising, and analytics to optimise performance.
• Collaborate with internal teams, agencies, and partners to deliver impactful campaigns.
• Analyse results, manage budgets, and recommend improvements.
• Coach and mentor digital marketing teams, building capability and engagement.

What You Need

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years in digital marketing, with 5+ at management level.
• Strong knowledge of SEO, paid media, Google Analytics, and campaign management.
• Excellent leadership, project management, and stakeholder engagement skills.
• Creative thinker with proven ability to deliver impactful campaigns.
• Flexibility to travel and work outside standard hours when required.