Senior Digital Marketing Lead — Data-Driven Growth

Placements24; Durban; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Highly competitive salary package with

Comprehensive healthcare benefits

Opportunities for professional certs

Vibrant Durban office

Pension fund and retirement benefits

Job summary

Placements24 in Durban is seeking a Senior Digital Marketing Manager to lead digital initiatives from our Durban hub. You will develop and execute strategies across SEO, PPC, social media, email, and content marketing to grow brand visibility and generate qualified leads.

The ideal candidate has 5+ years in digital marketing, strong analytics skills, experience with marketing automation and CRM, and a relevant bachelor's degree.

Qualifications

• 5+ years of experience in digital marketing with strategy development and campaign execution.
• Proven PPC and social media advertising experience.
• Strong SEO knowledge, keyword research, and analytics tools (Google Analytics).
• Experience with marketing automation platforms and CRM systems.
• Bachelor's degree in Marketing, Business, or related field.

Responsibilities

• Develop and implement digital marketing strategies across paid search, social, email, and display.
• Manage and optimize SEO/SEM campaigns to improve rankings and drive traffic.
• Oversee social media strategy, content creation, and community engagement.
• Analyze campaign performance data and provide insights for optimization and budgeting.
• Collaborate with creative and content teams to ensure cohesive messaging.
• Stay current with digital marketing trends and best practices.

Skills

Digital marketing strategy

PPC advertising

Social media advertising

SEO

Data analytics

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

CRM systems

Marketing automation platforms

Job description

Placements24 in Durban is seeking a Senior Digital Marketing Manager to lead digital initiatives from our Durban hub. You will develop and execute strategies across SEO, PPC, social media, email, and content marketing to grow brand visibility and generate qualified leads.

The ideal candidate has 5+ years in digital marketing, strong analytics skills, experience with marketing automation and CRM, and a relevant bachelor's degree.