Senior Data-Driven Customer Engagement Lead

ShopriteX; Wes-Kaap; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

ShopriteX seeks a Customer Engagement Manager to lead data-led strategies that grow customer value, loyalty, and profitability across the Rewards programme. Translate insights into prioritised roadmaps and scalable CRM initiatives that deliver measurable growth.

You will collaborate with data science, analytics, product, technology, marketing and operations, guiding senior stakeholders and ensuring campaigns improve lifetime value and engagement across omnichannel touchpoints.

Qualifications

• A degree in Business, Marketing or Customer Analytics is essential.
• 5+ years in customer engagement, loyalty, CRM or data-led marketing with complex programmes.
• Experience using customer data and analytics to personalise experiences and drive commercial outcomes.
• Ability to influence senior stakeholders and lead cross-functional delivery in agile environments.
• Advanced analytical capability and proficiency in Microsoft 365, especially Excel and presentation tools.

Responsibilities

• Own and translate the customer engagement strategy into a prioritised roadmap and delivery backlog aligned to business growth objectives.
• Lead cross-functional engagement with senior business stakeholders to identify customer growth opportunities and shape customer-centric campaign plans.
• Use customer, behavioural and commercial insights to design lifecycle, retention, loyalty and value-growth strategies across priority customer segments.
• Direct the development and optimisation of personalised customer experiences across direct, owned and omnichannel touchpoints.
• Establish testing, measurement and optimisation approaches that improve campaign effectiveness, customer lifetime value and return on engagement investment.
• Partner with data science, analytics, product and technology teams to define requirements and deliver scalable customer engagement capabilities.
• Influence buying, commercial, brand and operations teams to integrate Rewards priorities into promotional and customer communication plans.
• Monitor market trends, customer needs and emerging engagement practices, recommending improvements and new value propositions.
• Track performance against agreed customer and commercial measures, identify risks and provide clear recommendations to senior stakeholders.
• Provide specialist guidance, quality oversight and day-to-day direction to team members and delivery partners.

Skills

Data-driven

Stakeholder management

Cross-functional collaboration

Presentation skills

Project management

Excel

PowerPoint

Customer analytics

Education

Business/Marketing/Analytics degree

Tools

Microsoft 365

Excel

PowerPoint

Job description

ShopriteX seeks a Customer Engagement Manager to lead data-led strategies that grow customer value, loyalty, and profitability across the Rewards programme. Translate insights into prioritised roadmaps and scalable CRM initiatives that deliver measurable growth.

You will collaborate with data science, analytics, product, technology, marketing and operations, guiding senior stakeholders and ensuring campaigns improve lifetime value and engagement across omnichannel touchpoints.