Senior Content Strategist: Growth & SEO Leader

Placements24; Sandton; Hybrid; ZAR 650,000 - 950,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional growth

Performance incentives

Job summary

Placements24 is seeking a Senior Content Strategist to join our marketing team in Sandton. You will lead the development and execution of content strategies that drive engagement, brand authority, and lead generation.

The role requires strong writing, SEO, and analytics skills with a data-driven approach in a hybrid work setting. You will collaborate with design, product, and marketing teams to ensure content is accurate, on-brand, and optimized across channels.

Qualifications

• Minimum 5 years of experience in content strategy or content marketing.
• Proven ability to develop and execute content strategies with measurable results.
• Excellent writing, editing, and proofreading skills in English.
• In-depth knowledge of SEO best practices, CMS, and digital analytics tools.
• Experience with audience research and persona development.
• Strong collaboration and communication in a hybrid work environment.

Responsibilities

• Develop and implement comprehensive content strategies aligned with business goals and target audiences.
• Oversee creation, curation, and distribution of content across blogs, websites, social media, and email.
• Define content performance metrics and analyze data to measure effectiveness and identify areas for improvement.
• Conduct keyword research and competitive analysis to inform content and SEO efforts.
• Collaborate with design, product, and marketing teams to ensure on-brand, engaging content.
• Manage content calendars and editorial workflows for timely delivery of assets.

Skills

Content strategy

Content marketing

SEO

CMS

Digital analytics

Audience research

Project management

Writing

Tools

CMS platforms

Analytics tools

Job description

Placements24 is seeking a Senior Content Strategist to join our marketing team in Sandton. You will lead the development and execution of content strategies that drive engagement, brand authority, and lead generation.

The role requires strong writing, SEO, and analytics skills with a data-driven approach in a hybrid work setting. You will collaborate with design, product, and marketing teams to ensure content is accurate, on-brand, and optimized across channels.