Senior Campaign Lead - Marketing & CRM (SFMC)

Woolworths Financial Services; Wes-Kaap; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading financial services company in Cape Town is seeking a Senior Marketing Specialist to plan and manage marketing campaigns. The successful candidate will have at least 5 years of experience in direct marketing, excellent communication skills, and familiarity with Salesforce Marketing Cloud. This full-time role offers an opportunity to drive marketing effectiveness and ensure alignment with business goals.

Qualifications

• 5+ years’ experience in developing and delivering marketing communications campaigns.
• Detailed knowledge of Direct Marketing and Campaign Management.
• Experience managing internal and external partnership agencies.

Responsibilities

• Develop and manage marketing communications aligned with objectives.
• Plan and execute marketing campaigns utilizing various channels.
• Monitor and analyze KPIs to optimize performance.

Skills

Advertising and Marketing

Direct Marketing

Campaign Management

Salesforce Marketing Cloud

Strong communication skills

Tools

Salesforce Marketing Cloud

Job description

A leading financial services company in Cape Town is seeking a Senior Marketing Specialist to plan and manage marketing campaigns. The successful candidate will have at least 5 years of experience in direct marketing, excellent communication skills, and familiarity with Salesforce Marketing Cloud. This full-time role offers an opportunity to drive marketing effectiveness and ensure alignment with business goals.