Brand Communications Specialist

Placements24; Centurion; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Remote position

Health and dental coverage

Laptop provided

Home office stipend

Professional development

Paid time off

Job summary

Placements24 is seeking an experienced Brand Communications Specialist to shape and disseminate our client’s brand narrative across all channels. This fully remote role requires crafting messages, managing public perception, and ensuring brand consistency.

You will develop communication strategies, execute campaigns, manage media relations, and collaborate with marketing, sales, and product teams from anywhere in South Africa.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field.
• Minimum 4 years of experience in brand communications, corporate communications, or public relations.
• Proven ability to develop and execute effective communication strategies.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Experience in managing media relations and crafting compelling brand narratives.

Responsibilities

• Develop and implement integrated communication plans to enhance brand visibility and reputation.
• Create and manage brand messaging, ensuring consistency across all internal and external communications.
• Write and edit press releases, speeches, website content, social media posts, and internal memos.
• Collaborate with marketing, sales, and product teams to align communication efforts with business objectives.
• Monitor media coverage and public sentiment, identifying opportunities and risks.
• Manage relationships with media outlets, influencers, and other stakeholders.
• Assist in development and execution of crisis communication plans.
• Organize and coordinate communication-related events and initiatives.
• Analyze effectiveness of communication strategies and provide recommendations.

Skills

Brand messaging

Public relations

Copywriting

Media relations

Stakeholder management

Remote collaboration

Education

Bachelor's degree in Communications/PR/Marketing/Journalism

Tools

Hootsuite

Sprout Social

Job description

About the Role

Our client, a dynamic leader within the Media & PR industry, is seeking an experienced and creative Brand Communications Specialist to join their fully remote team. This role is integral to shaping and disseminating our client's brand narrative across all communication channels. The ideal candidate will be adept at crafting compelling messages, managing public perception, and ensuring brand consistency. As a remote-first organization, we prioritize flexibility, collaboration, and a results-oriented work environment. You will be responsible for developing communication strategies, executing campaigns, and engaging with stakeholders to build and maintain a positive brand image. This is an excellent opportunity to contribute to a high-profile brand while enjoying the benefits of a fully remote position, working from anywhere in South Africa.

Key Responsibilities

• Develop and implement integrated communication plans to enhance brand visibility and reputation.
• Create and manage brand messaging, ensuring consistency across all internal and external communications.
• Write and edit a variety of communication materials, including press releases, speeches, website content, social media posts, and internal memos.
• Collaborate with marketing, sales, and product teams to align communication efforts with business objectives.
• Monitor media coverage and public sentiment, identifying opportunities and potential risks.
• Manage relationships with media outlets, influencers, and other key stakeholders.
• Assist in the development and execution of crisis communication plans.
• Organize and coordinate communication-related events and initiatives.
• Analyze the effectiveness of communication strategies and provide recommendations for improvement.
• Stay current with industry trends and best practices in brand communication and public relations.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• Minimum of 4 years of experience in brand communications, corporate communications, or public relations.
• Proven ability to develop and execute effective communication strategies.
• Exceptional writing, editing, and proofreading skills with a strong attention to detail.
• Experience in managing media relations and crafting compelling brand narratives.
• Familiarity with social media platforms and digital communication tools.
• Strong project management and organizational skills, with the ability to manage multiple priorities effectively in a remote setting.
• Excellent interpersonal skills and the ability to build relationships with diverse stakeholders.
• Proactive mindset with strong problem-solving capabilities.
• Proficiency in English; knowledge of other South African languages is an advantage.

Benefits

• Our client offers a competitive salary, commensurate with experience, and potential for performance-based bonuses.
• This is a fully remote position, offering unparalleled flexibility and work-life balance.
• Comprehensive health and wellness benefits, including medical and dental coverage, are provided.
• Opportunities for continuous professional development are available through online learning platforms and industry workshops.
• Our client fosters a strong virtual team culture with regular engagement and support.
• Paid time off includes vacation, sick leave, and public holidays.
• Employees benefit from a company-provided laptop and a stipend for home office expenses.
• Clear career progression paths are available for dedicated and high-performing individuals.