Senior Bdr / Bdm

The Legends Agency; Cape Town; On-site; ZAR 346,000 - 435,000; Full time

Benefits offered by this job

Equipment provided

Office-based in Cape Town

24/7 access to UK time hours

25 days annual leave

Job summary

The Legends Agency in Cape Town is seeking a Senior BDR/BDM to drive outbound lead generation and grow the pipeline. You will independently generate opportunities, run a LinkedIn-led outreach, and craft strategic narratives to win complex, project-based digital work from marketing leaders at mid-market firms.

You will work closely with leadership and cross-functional teams, employing AI-enabled tools to optimise campaigns while aligning with UK time hours from the Cape Town office.

Qualifications

• Senior BDR/BDM experience in software design or technical sales.
• Proven outbound lead generation with measurable results.
• Independent hunter mindset with no reliance on pre-qualified handoffs.
• Experience selling digital, project-based work to marketing leaders (CMOs).

Responsibilities

• Drive outbound lead generation and pipeline growth.
• Independently generate opportunities without pre-qualified handoffs.
• Run a LinkedIn-led outbound prospecting process.
• Personalise outreach around business triggers and AI-enabled campaigns.
• Develop strategic sales narratives and position complex solutions.
• Sell consultative, project-based digital work to marketing leaders at mid-market firms.
• Collaborate with leadership and engineering to build business cases and validate campaigns.
• Utilise AI tools to optimise outreach strategy.
• Engage with C-suite stakeholders in a small-team setting.

Skills

Outbound lead generation

Consultative selling

Tech sales

LinkedIn prospecting

C-suite collaboration

Tools

OpenAI

Claude

Job description

Senior BDR / BDM

Drive outbound lead generation and pipeline growth through consultative, solution-led selling within the technical software and agency space.

Cape Town, South Africa Wembley Square Office | Office-Based | 09:0017:30 UK Time | R31,000R39,000 base per month + monthly qualified-meeting bonuses + quarterly revenue-sharing of 2.55%

ABOUT OUR CLIENT

Our client operates within the technical software and agency space, delivering consultative, project-based digital work.

The business works with marketing leaders, CMOs and Heads of Marketing at mid-market companies, with relationship-driven sales cycles around the £100k mark.

The team consists of senior professionals working collaboratively across leadership and engineering, with a focus on solution selling, technical sales campaigns and the use of AI-driven sales enablement tools.

THE ROLE: SENIOR BDR / BDM

The Senior BDR / BDM will drive outbound lead generation and pipeline growth, operating as a true hunter responsible for independently generating opportunities without relying on pre-qualified handoffs.

The role focuses on consultative solution selling, identifying client pain points, positioning complex solutions and developing strategic sales narratives rather than using rigid or templated pitches.

You will own multi-channel outbound activity across LinkedIn, phone, email, voice notes and video snippets, while working closely with leadership, C-suite stakeholders and cross-functional engineering teams to develop business cases and validate technical sales campaigns.

KEY RESPONSIBILITIES

• Drive outbound lead generation and pipeline growth.
• Independently identify and generate new business opportunities without relying on pre-qualified handoffs.
• Run a structured, predominantly LinkedIn-led outbound prospecting process.
• Prospect and personalise outreach around relevant business triggers, including companies outgrowing their existing platforms.
• Conduct multi-channel cold outreach across phone, email, LinkedIn, voice notes and video snippets.
• Identify client pain points and position complex technical solutions.
• Develop strategic sales narratives rather than relying on rigid or templated pitches.
• Sell consultative, project-based digital work into marketing leaders, CMOs and Heads of Marketing at mid-market companies.
• Manage relationship-driven sales cycles around the £100k mark rather than high-volume transactional deals.
• Work closely with leadership and cross-functional engineering teams to build business cases.
• Validate technical sales campaigns.
• Explore and use AI-driven sales enablement tools to optimise outreach strategy.
• Work closely alongside C-suite stakeholders as part of a very small team.

ABOUT YOU

• Proven senior-level experience as a BDR/BDM within software design/development agencies or technical sales.
• Proven track record in outbound lead generation, supported by case studies and numbers.
• Senior-level hunter mentality, with the ability to generate leads independently without pre-qualified handoffs.
• Experience selling consultative, project-based digital work, ideally within agency, web/product development or martech environments.
• Experience selling into marketing leaders, CMOs and Heads of Marketing at mid-market companies.
• Experience managing relationship-driven sales cycles around the £100k mark rather than high-volume transactional deals.
• Strategic solution-selling capability with a track record of independent lead generation.
• Technical knowledge of CMS platforms, specifically Sanity.
• Technical comprehension of headless architecture and modern web architecture.
• Knowledge of modern web development technologies, including React and Next.js.
• High proficiency in AI tools, including OpenAI and Claude, for sales enablement and campaign optimisation.
• Demonstrated mastery of multi-channel cold outreach across phone, email, LinkedIn, video and voice notes.
• Ability to independently run a structured, predominantly LinkedIn-led outbound process.
• Ability to personalise prospecting and outreach around genuine business triggers rather than templated pitching.
• Ability to work as part of a very small team and closely alongside C-suite stakeholders.
• Ability to work UK-aligned hours from the office in Cape Town.

EQUIPMENT

Standard hardware is supplied by the Employer of Record, including:

• Laptop
• Second screen
• Keyboard
• Mouse
• Headset

CAREER PROGRESSION

Earning and responsibility growth are prioritised over administrative people management. There is room to progress into roles such as Sales Director or Head of Growth based on results.

NOTICE PERIOD

• 1 week during the first 6 months.
• 2 weeks after 6 months.
• 1 month after 1 year.

POSSIBLE BENEFITS OPTION

Post-probation options currently under consideration include medical insurance assistance or pension contributions of 3% employer / 3% employee.

LEAVE POLICY

25 days annual leave plus 8 UK public holidays.

3 annual leave days are mandatory during the Christmas/New Year shutdown.