Senior B2B Tech Content Strategist — Bloemfontein

Placements24; Bloemfontein; On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Medical and retirement benefits

Generous paid time off and holidays

Professional development opportunities

Collaborative work environment in Blom

Employee wellness programs

Job summary

Placements24 in Bloemfontein is seeking a Senior Content Marketing Specialist to lead the content strategy, craft engaging assets, and boost brand awareness. You will produce SEO-focused blogs, whitepapers, case studies, website copy and social content, collaborating with marketing and product teams to translate complex tech into clear, compelling messages.

This full-time role requires a proven writer with a strong portfolio and the ability to drive results in a fast-paced B2B technology

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Minimum of 5 years in content marketing, preferably in the B2B technology sector.
• Exceptional writing, editing, and proofreading skills, with a strong portfolio of published work.
• Proven experience creating various content formats (blogs, whitepapers, case studies, etc.).
• Good understanding of SEO principles and how to optimize content for search engines.
• Familiarity with content management systems (CMS) and marketing automation platforms.
• Analytical skills to track content performance and generate insights.
• Strong organizational and project management skills.
• Ability to work independently and collaboratively within a team environment.
• Passion for technology and ability to translate complex concepts into clear, engaging content.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create engaging, informative, and SEO-optimized content for various channels, including blogs, websites, social media, email campaigns, and more.
• Produce long-form content such as whitepapers, ebooks, case studies, and research reports.
• Collaborate with subject matter experts to gather information and ensure technical accuracy.
• Edit and proofread content to ensure high quality, consistency, and adherence to brand guidelines.
• Analyze content performance using SEO and analytics tools, and make data-driven recommendations.
• Manage the editorial calendar and ensure timely delivery of content.
• Stay up-to-date with industry trends, competitor content, and SEO best practices.
• Promote content across relevant channels to maximize reach and engagement.
• Contribute to website copy updates and landing page optimization.

Skills

Content strategy

Writing & editing

SEO knowledge

CMS & marketing automation

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

CMS platforms

Marketing automation platforms

Job description

Placements24 in Bloemfontein is seeking a Senior Content Marketing Specialist to lead the content strategy, craft engaging assets, and boost brand awareness. You will produce SEO-focused blogs, whitepapers, case studies, website copy and social content, collaborating with marketing and product teams to translate complex tech into clear, compelling messages.

This full-time role requires a proven writer with a strong portfolio and the ability to drive results in a fast-paced B2B technology