Salesforce Marketing Cloud Architect & Strategy Lead

1001 Absa Bank

Sandton

On-site

ZAR 1,000,000 - 1,800,000

Full time

8 days ago

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Job summary

Absa is recruiting a Senior Salesforce Marketing Architect & Functional Design Lead to architect how Marketing Cloud Engagement and Core CRM work together as a single client engagement capability. You will own the Marketing Cloud architecture, connect data and consent, and shape journeys for a regulated, multi-business environment.

You’ll lead cross-functional teams, translate business needs into scalable Salesforce features and advance intelligent, AI-enabled client engagement across the

Qualifications

8+ years experience in CRM, digital marketing tech or enterprise solution delivery.
Lead complex Salesforce Marketing Cloud architecture or enterprise implementations.
Experience designing Marketing Cloud for regulated, multi-jurisdiction organisations.
Hands-on SFMC Engagement expertise with strong integration and architecture sense.

Responsibilities

Own Marketing Cloud architecture and end-to-end functional design.
Connect Marketing Cloud, CRM, client data, analytics, consent and integrations.
Design client-centric journeys informed by relationship, hierarchy and context.
Define how marketing signals flow back into CRM for Relationship Managers.
Translate complex CIB needs into scalable Salesforce features.
Lead design assurance across engineers, analysts, consultants and partners.

Skills

Salesforce Marketing Cloud

CRM architecture

System integration

Functional design

Data architecture

Education

Bachelor's Degree in Information Technology

Tools

Salesforce

Data Cloud

Job description

You’ll lead cross-functional teams, translate business needs into scalable Salesforce features and advance intelligent, AI-enabled client engagement across the

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