Sales Team Lead

RSAWEB; Cape Town; On-site; ZAR 480,000 - 720,000; Full time

Job summary

Octotel is expanding its field sales footprint in Cape Town, driving activation, uptake and conversion for our community-based connectivity solutions. You will lead on-the-ground teams, coordinate events, and build local partnerships to convert visibility into paid subscriptions.

We expect 3+ years in field sales, strong leadership, and ability to manage weekend activations, with fluency in isiXhosa and English.

Qualifications

• Experience in field sales or activation-based selling.
• Ability to lead and coach field teams.
• Strong relationship-building with community stakeholders.
• Fluency in isiXhosa and English is required.
• Willingness to travel and work outdoors in varied weather.

Responsibilities

• Lead daily activations and field promotions to drive subscriptions.
• Secure entry to community events and local partnerships.
• Supervise, train, and coach sales agents; monitor targets.

Skills

Township culture fluency

Target-driven

Communication & collaboration

Physical stamina

Language proficiency

Education

Grade 12 or equivalent

Job description

Cape Town, South Africa | Posted on 30/07/2026

Octotel is an established and rapidly expanding Open Access Service Provider, specializing in Open Access & GPON connectivity. We are Cape Town’s largest Open Access Network focused on both Fibre To The Home (FTTH) and Business (FTTB). Our fibre network has passed over 400 000 homes and businesses in Cape Town. We offer a choice of services from over 65 of the country’s leading Internet Service Providers.

Role Overview

The Sales Team Lead is responsible for driving on-the-ground sales activations, subscriber uptake, and field sales performance for Octotel across designated activation zones. This is a highly operational, field-based role that requires a strong blend of sales leadership, target management, and relationship building at community level.

The successful candidate acts as Octotel's front line in the field - navigating the unique dynamics of township and local economies to convert brand visibility into paid subscriptions. This position is essential for driving sales volume, maximising conversion rates, and building the local trust relationships that make sustained uptake possible.

Key Responsibilities

1. Sales Activation & Uptake Management

Daily Activations Setup: Ensure daily sales activations are seamlessly set up and executed in high-footfall, strategic areas to directly drive subscriber sign-ups and conversion.

Event Integration: Identify, secure entry into, and leverage key community, sporting, or business events to showcase Octotel's offering and maximise market penetration and lead generation.

Campaign Execution: Actively attend and oversee sales promotions and field activations, keeping energy levels high and directly motivating the field sales team toward daily and weekly targets.

Grassroots Sales: Lead on-the-ground sales campaigns including localised flyer drops, door-to-door sales, and community networking events, tracking conversion at each touchpoint.

2. Community Partnerships & Local Market Access

Spaza Shop & Local Business Relationships: Create, develop, and foster relationships with key Spaza shop owners, local businesses, and informal traders to secure sales access points and local sales footprints.

Stakeholder Relations: Build and maintain relationships with key community leaders, ward councilors, business forums, and local organisations to enable frictionless sales access into target areas.

Local Compliance & Safety: Navigate local community dynamics safely and respectfully, ensuring all field sales activity complies with local norms, permissions, and security protocols.

3. Target & Performance Management

Sales Target Ownership: Own daily, weekly, and monthly sales/uptake targets for the assigned zone(s) and team, tracking performance against goals and escalating shortfalls proactively.

Pipeline & Conversion Tracking: Monitor lead-to-sale conversion across activations and events, identifying underperforming areas or approaches and adjusting tactics in real time.

End-to-End Event Management: Act as the project lead for all localised sales activations and events, handling planning and resource allocation through to on-site execution and post-event wrap-up.

Agent Supervision: Provide direct, day-to-day management, scheduling, and performance tracking for Sales Agents and field team members.

Onboarding & Training: Train new sales staff on product knowledge, sales technique, objection handling, and community engagement etiquette.

Coaching: Actively coach agents in the field, modelling strong sales conversations and providing real-time feedback to lift individual and team conversion rates.

Flexibility & Weekend Oversight: Manage and supervise activation teams during weekends and holidays when community foot traffic and sales opportunity are at their peak.

Requirements

• Education: Completed grade 12 or equivalent.
  
• Field Experience: Minimum of 3 years' experience in field sales, direct sales, or experiential/activation-based selling, with a heavy emphasis on township/informal market environments.
  
• Sales Track Record: Proven track record of meeting or exceeding sales targets in a field-based environment.
  
• Leadership Experience: Minimum of 1-2 years' experience in a Team Lead, Supervisor, or similar sales management capacity.
  
• Valid driver's license required (essential for transporting team and materials, and navigating activation sites).

Key Skills & Attributes

• Township Culture Fluency: Deep understanding of township trends, social dynamics, and buying behaviour. Fluency in dominant regional languages, i.e. isiXhosa, is required.
  
• Target-Driven: Strong track record of working toward and delivering on sales KPIs in a fast-paced field environment.
• Communication & Collaboration: Strong interpersonal skills, capable of shifting seamlessly between reporting to management and building rapport with informal traders and community members.
• Physical Stamina: Active field role requiring regular travel, setting up outdoor sales/activation equipment (gazebos, banners), and working outdoors across various weather conditions.
• Language Proficiency: Fully bilingual in English and isiXhosa, with excellent written and verbal communication skills.