Sales Manager

The Legends Agency; Durban; On-site; ZAR 800 000 - 1 200 000; Full time

Job summary

A leading retail agency in Durban is seeking an experienced Sales Manager to drive sales strategy and build strong retailer relationships. This role requires over 10 years of experience in sales and brand management, preferably in the South African retail sector. You will oversee budgets, sales forecasts, and customer engagement initiatives, collaborating with internal teams for key growth objectives. A commerce degree is required, along with proficiency in Microsoft tools and excellent commercial acumen.

Qualifications

• 10+ years' experience in sales and/or brand management, with executive leadership exposure.
• Strong track record in the South African retail sector, preferably in apparel or footwear.
• Excellent commercial acumen and understanding of customer engagement.

Responsibilities

• Develop and lead strategic sales plans aligned with business and brand goals.
• Identify and secure new business opportunities within retail and independent channels.
• Manage and report on budgets, working capital, and quarterly cash flow.

Skills

Sales leadership

Retail relationship management

Strategic planning

Data-driven decision making

Team leadership

Education

Relevant degree in Commerce or related field

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Job description

This role is responsible for driving sales strategy, building retailer relationships, and ensuring strong brand engagement year-round. The Sales Manager will oversee forecasting, budgeting, and execution of customer engagement activities, while collaborating with cross-functional teams to deliver on key growth objectives.

Key Responsibilities

• Develop and lead strategic sales plans aligned with business and brand goals
• Identify and secure new business opportunities within retail and independent channels
• Collaborate with internal teams to ensure accurate forecasting and data integrity
• Drive category growth through innovation and insights‑led initiatives
• Manage and report on budgets, working capital, and quarterly cash flow
• Oversee customer reporting, including retail sales and forecast tracking
• Conduct regular engagement with retailers and distributors
• Contribute to new product development to grow market share
• Lead and mentor staff through biannual performance reviews and career development plans

Requirements

• 10+ years' experience in sales and / or brand management, with executive leadership exposure
• Relevant degree in Commerce or related field
• Strong track record in the South African retail sector; apparel or footwear experience preferred
• Excellent commercial acumen and understanding of customer engagement
• Proficient in Microsoft Excel, PowerPoint, and Word
• Skilled in data‑driven decision‑making and sales forecasting
• Motivated, strategic, and confident in building and maintaining relationships
• Experience in managing staff and leading teams through change and growth