Remote Website & Lifecycle Growth Lead

The/Studio; Johannesburg; Remote; ZAR 988,000 - 1,482,000; Full time

Job summary

THE/STUDIO is building the operating system for product creation and operates fully remote. We seek a marketing leader to own website, lifecycle communications, and messaging across all customer touchpoints to drive growth from first visit to repeat orders.

You will work directly with the CEO and the executive team, shaping the product roadmap, go-to-market and customer experience in a fast-moving, independent contractor role with flexible hours.

Qualifications

• 4+ years in B2B or e-commerce marketing with ownership of website conversion, messaging or lifecycle.
• A track record of copy and pages built from real customer research.
• Experience building lifecycle or email programs, with results you can show in revenue.
• Solid A/B testing basics: sample size, a single primary metric, a minimum effect worth acting on.
• Ability to own work end to end with little supervision, from strategy to shipped page or flow.
• Fluent written English.

Responsibilities

• Website and CRO. Own the structure, messaging and conversion of our website and key product pages. Plan and run tests that can be read, and ship changes with design and engineering.
• Lifecycle communication. Build the customer journey after the first order: onboarding, reorder triggers, win-back and repeat paths. Own our recurring revenue goals together with the Head of Marketing.
• Positioning and messaging. Define how THE/STUDIO and each product line are positioned for each customer segment. Keep one source of truth used by the website, ads, sales and our AI sales agent.
• Email. Plan, write and run lifecycle and marketing email as part of customer communication.
• Customer research. Turn sales calls, customer conversations and reviews into copy, page changes and new tests.
• Reporting. Measure your work on revenue and CRM data: conversion rate, repeat revenue, repeat order value.

Skills

Website CRO

Lifecycle marketing

B2B / e-commerce marketing

Copywriting from customer research

A/B testing fundamentals

End-to-end ownership

Fluent English

Tools

Pipedrive

HubSpot

Email platform

Job description

THE/STUDIO is building the operating system for product creation and operates fully remote. We seek a marketing leader to own website, lifecycle communications, and messaging across all customer touchpoints to drive growth from first visit to repeat orders.

You will work directly with the CEO and the executive team, shaping the product roadmap, go-to-market and customer experience in a fast-moving, independent contractor role with flexible hours.