Remote Senior PPC & Growth Lead

Blacksmith Agency; South Africa; Hybrid; ZAR 1,000,000 - 1,800,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Search Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client

Qualifications

• 4–7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Proven ability to craft strategic recommendations for clients.
• Track record of leading execution teams and ensuring quality.
• Strong analytical skills to diagnose performance issues quickly.
• Ability to present insights and drive client decisions.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Create 90 day, 6 month and annual growth roadmaps.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, keywords, bidding, landing pages, CRO opportunities.
• Oversee technical and on-page SEO, links, programmatic content.
• Ensure KPI tracking, conversion attribution and analytics accuracy.
• Coordinate with marketing project manager and deliver weekly QA.
• Present monthly and quarterly performance to clients.

Skills

PPC & SEO strategy

Multi-channel optimization

Paid media analytics

Google Ads expertise

GA4 proficiency

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Search Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client