Remote Senior Media Relations Specialist | Impactful PR

Placements24; Durban; Hybrid; ZAR 540,000 - 720,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Professional development support

Access to media monitoring tools

Remote work environment

Home office reimbursement

Opportunity to influence high-impact 캠

Job summary

Placements24 is seeking a Senior Media Relations Specialist to lead outreach, craft compelling press materials, and build durable media partnerships from a remote location. You will steer campaigns, monitor sentiment, and drive positive press coverage for our clients across PR outlets.

The role emphasizes strategic communication, proactive media engagement, and the ability to manage multiple projects in a remote setting while maintaining high-quality outreach and relationships with journalists.

Qualifications

• Bachelor's degree required in Communications, PR, Journalism or related field.
• 6+ years hands-on media relations experience, agency or in-house PR preferred.
• Proven success securing placements in reputable outlets.
• Exceptional writing and verbal communication skills for persuasive storytelling.
• Strong network of media contacts and knowledge of industry trends.
• Experience with media monitoring tools and PR databases.

Responsibilities

• Develop and execute targeted media outreach to secure coverage.
• Cultivate relationships with journalists, bloggers, and media outlets.
• Craft press releases, pitches, and media kits.
• Serve as main media contact, responding to inquiries promptly.
• Monitor coverage, analyze sentiment, and report outcomes.
• Help develop crisis communication plans when needed.
• Pitch stories and product news aligning with company goals.
• Collaborate with content and marketing for cohesive messaging.
• Identify opportunities for media engagement and thought leadership.
• Maintain up-to-date media contacts database and track outreach.

Skills

Media relations

Crisis communications

Pitching & media outreach

Storytelling & writing

Relationship building

Remote work discipline

Education

Bachelor's degree in Communications

Tools

PR databases

Media monitoring tools

Job description

Placements24 is seeking a Senior Media Relations Specialist to lead outreach, craft compelling press materials, and build durable media partnerships from a remote location. You will steer campaigns, monitor sentiment, and drive positive press coverage for our clients across PR outlets.

The role emphasizes strategic communication, proactive media engagement, and the ability to manage multiple projects in a remote setting while maintaining high-quality outreach and relationships with journalists.